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Firtal saves 611 hours a year with nShift


Following a period of rapid growth, online retailer, Firtal, was looking for a delivery management system that would enable them to process 220,000 shipments a year as quickly as possible and at minimum cost.

Solutions used

DeliveryHub integrated with Selveo

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The Challenge

Firtal owns and operates nine successful online shops in Denmark, Norway and Sweden from their combined headquarters and operational warehouse in Lystrup, Denmark.

In just four years, the company increased annual shipments from its online shops from 30,000 to 220,000. The huge growth in deliveries meant that warehousing and freight costs became a top priority for the business.

CEO, Jesper Hvejsel, sought a delivery management system that would help Firtal keep costs to an absolute minimum while also reducing the time it took to process each order.


The Solution

The Firtal team have integrated nShift with their own self-developed ERP system, Selveo, which they use to book transport and print labels at the warehouse. By logging on to nShift, customer service team members can view track and trace information on shipments. The information is also available to customers when they log in to a Firtal website using their order number and email address.

Jesper explains: “[nShift] streamlines our employees’ everyday processes in customer service and warehouse dispatch operations, with up to 4,000 customers a month using track and trace via our websites to access data retrieved from [nShift].”

The Results

Jesper Hvejsel has been highly impressed by the savings Firtal has been able to make by using the nShift platform. “We have much faster warehouse processes now, as we automatically book transport in [nShift] when we receive orders from our online shops, and we print labels just by scanning the order IDs. This helps us to achieve 5-10 seconds efficiency saving when processing each order, which equates to 611 hours a year!”

Besides saving a lot of time nShift has also helped to reduce the number of invoice errors from carriers. “When you ship 220,000 parcels a year, errors will occur that can be difficult to detect. However, with [nShift] we are able to extract data on all shipments and easily match them with invoices from our carriers. Early identification of errors helps us avoid paying for mistakes thus keeping freight costs to a minimum.”

Jesper also sees nShift as a key part of Firtal’s growth strategy, which involves acquiring even more online shops not just in the Nordics but also in the Netherlands and across Eastern Europe. “It’s quick and easy for us to start up with carriers in new countries, because, with [nShift], we don’t have to use expensive software engineers and setup carriers ourselves. It gives us freedom to make the right decisions.”

We automatically book transport in [nShift] when we receive webshop orders, and print labels by scanning the order IDs. Customer service and customers have easy access to track and trace information. It is also easy to set up new carriers because of the large carrier library. All this helps us to achieve 5-10 seconds efficiency saving per order. This equates to 611 hours a year! 

Jesper Hvejsel, CEO at Firtal

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