Apotea has long been recognised as a logistics pioneer in Scandinavian ecommerce. With rapid growth and rising customer expectations, the company wanted to simplify delivery tracking for shoppers who were navigating multiple carrier apps and emails. Their partnership with nShift enabled them to consolidate delivery updates, strengthen customer communication and reinforce their commitment to exceptional post-purchase care.
Apotea believes the customer journey truly begins after the “buy” button is clicked. To support this vision, they wanted customers to track every parcel in one place, regardless of whether it was shipped by PostNord, DHL, Bring, or any other carrier.
Customers were switching between multiple tracking pages and inbox updates, creating friction and reducing confidence in the delivery process. Apotea needed a unified way to display delivery statuses and maintain a consistent brand experience from purchase to arrival.
Using nShift’s post-purchase tracking and communication capabilities, Apotea created a single, consolidated delivery-tracking experience for its customers. All parcel updates, regardless of carrier, were surfaced in one place, giving customers continuous visibility and reducing uncertainty throughout the delivery journey.
Customers could follow every status update, review their delivery experience and provide feedback directly after receiving their parcel. Apotea used this insight to improve operations and strengthen customer loyalty. The unified tracking experience also reinforced Apotea’s brand by ensuring their identity remained present throughout the post-purchase journey.
Apotea achieved significant improvements through unified tracking and communication:
These results highlight the impact of bringing all delivery updates together in one experience: fewer customer queries, clearer communication and a stronger sense of connection throughout the delivery process.