Founded in 1995, Flying Tiger Copenhagen is a Danish design retailer with more than 1,000 shops in 27 countries and over 30 million annual customers. Known for its playful and affordable products, the brand saw its e-commerce business grow rapidly in 2021 and needed to improve its online delivery experience to match its in-store convenience and creativity.
To do that, the company worked with nShift to enhance its PUDO setup, allowing customers to select their preferred pickup location directly at checkout and creating a frictionless, localised experience.
Flying Tiger Copenhagen was using a combination of Shopify for the customer checkout and Maersk E-Delivery for shipping. However, this system was inflexible in many respects.
First, customers were unable to choose their preferred PUDO location: the software did this automatically – irrespective of their wishes.
Second, the system did not make the customer aware of the PUDO point location until the order had been shipped, by which point it was too late to make a change if this location was inconvenient for the customer.
Finally, restrictions in the system also meant that Flying Tiger Copenhagen’s delivery team could only update its PUDO point network every 24 hours. This meant there could be delays to customer deliveries if a PUDO point was full or closed.
The business needed to fix this gap while ensuring scalability across markets and carriers. The goal was to give every customer freedom of choice and deliver a consistent shopping experience, whether online or in-store.
It was clear Flying Tiger Copenhagen needed something that better suited the needs of the customer. This was why they opted for nShift Checkout.
The solution was recommended to Flying Tiger Copenhagen by Fusefabric - an external partner specializing in Shopify-powered retailers. Integrating seamlessly with both Shopify and Maersk E-Delivery, nShift Checkout integrates with the back end of Flying Tiger Copenhagen’s e-commerce set-up. nShift Checkout enables customers to select the PUDO location that suits them best.
nShift Checkout connects retailers to more than 1.2 million PUDO locations, so Flying Tiger Copenhagen is able to offer its customers a huge amount of choice when it comes to selecting their preferred PUDO locations. That also means Flying Tiger Copenhagen can continue to offer flexible PUDO deliveries as the business grows.
Since adopting nShift Checkout, Flying Tiger Copenhagen has experienced a 20% increase in conversions at checkout. nShift Checkout’s real-time capabilities mean that there is no delay or any gaps in visibility when it comes to PUDO point capacity. Customers can select the PUDO point that works best for them, with confidence that there will be no issues when it comes to delivery or collection. This has had a massive impact on the customer experience.
A better PUDO deliveries capability gives Flying Tiger Copenhagen a solid platform for ecommerce growth. Building on its successes in the Nordics, the retailer is beginning to roll out PUDO deliveries to customers internationally, beginning in Italy in 2025.