Granit is a Scandinavian lifestyle brand known for clean, functional design and practical solutions for everyday living. Behind the scenes, Adobe Commerce powers the ecommerce experience and Kustom streamlines checkout and payments - a combination that supports both convenience and conversion across Sweden, Norway, Germany and Finland.
When cross-border demand for oversized furniture increased, Granit faced a familiar retail challenge: how to offer clarity and choice to customers while protecting margin in a high-cost delivery market. The team needed more control, better logic and a foundation they could build on.
Large, heavy items often introduce friction: delivery choices narrow quickly, costs spike, and expectations remain high. Granit’s previous link-based approach could not steer customers toward the right choice or prevent options that simply weren’t viable; the result was a delivery experience that was difficult to control and margins that were harder to maintain.
The team rebuilt delivery logic using nShift Checkout as the orchestration layer. Customers now see only the delivery methods that genuinely apply to their order. For Germany, the most complex market for oversized items, Granit introduced a clear two-lane choice that aligns delivery promises with reality and brings cost control back into the model.
Click & Collect is already configured and ready to launch when the team chooses. Parcel-locker and parcel-shop pickup run in a dedicated OOH flow, separate from oversized logic and ready to support the markets where they apply. And with an A/B testing framework now in place, Granit has the structure it needs to refine prices, promises and the ordering of options through safe, measured experimentation.
The new approach stabilises margins for oversized German deliveries while giving customers a more predictable experience. Suppression rules remove impossible delivery options, local carriers help build trust, and the foundation for ongoing optimisation is already set.
What Granit has today is not the end state: it is the beginning of a more adaptive, more data-driven delivery strategy.