MQ Marqet is a well-known Swedish fashion retailer committed to continuously improving its ecommerce experience. To lift conversion rates and prevent customers from abandoning their baskets at checkout, the team wanted to introduce more delivery choice and tailor these options to what shoppers genuinely prefer.
For MQ Marqet, delivery choice is a direct driver of conversion. Industry benchmarks show that around 70% of online baskets are abandoned, and the number one reason customers drop out is limited or inconvenient delivery options.
To keep pace with customer expectations and create a more competitive checkout experience, MQ Marqet needed a solution that would let shoppers choose the home delivery method that suited them and allow the retailer to update these options easily as preferences evolve.
MQ Marqet implemented nShift Checkout to expand the delivery choices available at checkout. The setup makes it simple to add or remove options based on customer preferences, giving shoppers more control over how and when their orders arrive.
While the retailer currently uses PostNord and DHL for most deliveries, the Checkout configuration gives their team the flexibility to introduce additional carriers and delivery methods over time.
The expanded delivery selection has helped MQ Marqet tackle a known point of friction in fashion ecommerce: customers abandoning their baskets when their preferred delivery method is unavailable. With a more adaptable and customer-centric checkout experience, the retailer can better meet expectations today and scale its choice offering as it grows.