Superdry is one of the UK’s most recognisable fashion retailers, with 515 branded locations and 21 websites shipping to over 100 countries.
To deliver on its global growth ambitions, the company needed a multi-carrier solution capable of connecting its warehouses, carriers, and online platforms. The goal was to achieve complete end-to-end visibility — from factory to fulfilment — while making it easier to expand into new markets quickly and efficiently.
Before adopting nShift, Superdry relied on manual tracking and separate systems across regions. This fragmented approach made it difficult to manage carriers consistently, especially across wholesale, retail, and e-commerce channels.
The logistics team also wanted a system that would integrate seamlessly with its warehouse management solution, Blue Yonder, and provide real-time visibility of every product moving through the network.
Superdry partnered with nShift to implement a fully integrated multi-carrier solution linked with Blue Yonder. The system went live in the UK and Europe within four months, providing automation, faster carrier onboarding, and improved data accuracy across fulfilment operations.
The integration now allows Superdry to onboard new carriers faster than ever, meet varying contractual requirements, and manage all global shipments in one platform. The partnership also improved reporting and accuracy, enabling better forecasting and future AI-driven insights.
Superdry’s logistics operations are now centralised and scalable across all markets. The business benefits from faster carrier integrations, stronger visibility, and consistent delivery experiences worldwide - all underpinned by a single, agile platform that supports ongoing digital transformation.