Customer stories

Topformula lifts order value 28% with integrated checkout

Written by nShift | Nov 22, 2025 3:30:00 AM

Having successfully automated their shipping process with nShift Delivery, e-commerce company Topformula was looking to improve its customers’ shopping experiences even further by providing a wider range of delivery options at the checkout. Their solution, a partnership between nShift and payment provider, Walley, has helped raise order value, conversion rates and customer satisfaction higher than ever.

Solution delivered in partnership with Walley
As a payment service partner for large merchants in the Nordic region, Walley develops solutions that make payments smarter, easier and safer for both merchants and consumers.

Challenge

Topformula is one of Sweden’s leading companies for the development and production of dietary supplements. They pride themselves on having a fantastic choice of products – and wanted to be able to offer customers a wide range of delivery options as well.

Solution

Initially, Topformula attempted to build their own system for managing shipment flow. The solution, however, never made it to launch.

This all-in-one solution integrates nShift Checkout with Walley’s shipping module to create a fully optimized checkout process in which identification, delivery method and payment are all in sync.

Results

The impact of nShift and Walley’s integrated solution on Topformula’s business has been immediate and impressive. The integrated nShift + Walley solution has delivered immediate, measurable improvements:

  • 28% increase in average order value
  • 4% increase in conversion rate
  • Enhanced customer confidence and satisfaction

 The new solution also makes it easy for the company to add new delivery methods and continually enhance the range of options available to their online customers.

So, which delivery method does the CEO prefer when shopping online?