Warehouse logistics the key to unlocking ‘unified commerce’ in 2025

by Johan Hellman, vice president, product & carrier at nShift

Logistics set to shine as shoppers crave joined-up experience

2025 looks set to be the year warehouse logistics takes center stage when it comes to giving shoppers the joined-up, personalized shopping experiences they crave.

But why?

The engine of retail growth

Creating a unified ecommerce customer experience requires commerce and logistic teams to work seamlessly, from the front and back ends of operations.  Nowhere is this more apparent than in the delivery management process. 

Joined-up deliveries are essential to the customer experience.  For example, logistics teams need to provide the capabilities that enable the retailer to offer a range of delivery options.  Ecommerce teams need to ensure that such options can then be presented effectively at checkout, creating a seamless experience.

Consumers expect shopping to come to them

This is why we have developed our latest guide.  Available to download, “The next retail revolution” is a new trends and predictions guide that highlights the increasingly influential role of logistics as consumers expect shopping to come to them.   

Brands and retailers must build touch points around the lives of customers.  But making a more relevant offer to shoppers will only be valuable if retailers have the logistical capacity, capability and flexibility to make good on their promises. 

Winning in the 2025 retail environment

Winning in this environment will require logistics and warehousing teams, 3PLs and 4PLs, to:

1. Innovate the last mile – AI and automation will continue to change how parcels are delivered. Retailers will increasingly expect warehouses to look for new ways to facilitate speedier, more sustainable and more efficient deliveries
2. Meet more regulatory requirements – measuring and providing regulators with more information on sustainability – such as emissions generated across the supply chain. Many companies will begin compulsory sustainability reporting under the Corporate Sustainability Reporting Directive (CSRD) in 2025
3. Use joined-up data to unlock efficiencies – automated and digital processes are generating data that, if analyzed well, can help businesses drive efficiency and improvement. Too often this data sits across different systems and, sometimes, in different organizations. Logistics teams will face increased pressure to ensure ecommerce integrations and use this data with greater impact

Reduce risk and increasing competitiveness 

Logistics management software can ensure that businesses provide core delivery management and a great ecommerce customer experience.  This will help drive 2025 growth through reducing risk and increasing competitiveness.  

Read the full report: “The next “retail revolution” – how ecom and logistics must work together to embrace monumental change in 2025”

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