81% of consumers expect to be able to return online purchases easily, either in-store or by mail.
For Friluftsmagasinet, simplifying this experience wasn’t just about logistics. It was about protecting customer loyalty and creating operational efficiency in the warehouse.
The company’s growing e-commerce volumes made it increasingly difficult to manage returns consistently. They needed a faster, clearer, and more reliable way to process returns internally while giving customers convenient, low-friction options externally.
By integrating nShift Ship with Digitroll, Friluftsmagasinet enabled customers to easily generate or print pre-paid return labels, either online or via email, and send products back free of charge. All they have to do is fill in the invoice number and zip code in the online return form.
The return portal also enables staff at Friluftsmagasinet to monitor and update the internal return flow, instantly identifying the order using the invoice number, and updating stock in real time.
The automated setup significantly reduced manual handling, improved warehouse accuracy, and allowed the team to monitor returns in one flow.
Today, this same customer-centric approach is reflected in nShift Returns - the next evolution of the seamless returns experience Friluftsmagasinet helped pioneer.
The improvements were immediate: faster warehouse processing, more accurate inventory updates, and fewer customer inquiries.
Returns are no longer a burden - they’ve become an integrated part of Friluftsmagasinet’s service promise.