Fulfilly provides fulfilment and logistics services for customers across multiple industries and international markets. Operating from Estonia, the company supports a wide range of shipping requirements, delivery methods and carrier networks.
For a 3PL, growth creates a specific kind of complexity. Each new customer can bring different carrier preferences, delivery rules, market requirements and service expectations. If every setup becomes a one-off process, shipping quickly turns into a source of manual work and operational risk.
Fulfilly needed shipping operations that could scale with its customer base, without making the warehouse harder to run. By using nShift Delivery and nShift Checkout with Ongoing WMS, the company has built a more standardised way to manage carriers, delivery methods and customer-specific shipping needs.
Fulfilly works with customers that have different shipping profiles, carrier preferences and delivery requirements. Managing those variations manually can create inconsistent processes and make daily operations too dependent on individual knowledge.
For the team, the goal was to keep shipping clear, controlled and repeatable, even as customer and order complexity increased.
Visibility was also important. Fulfilly wanted both internal teams and customers to understand what was happening with shipments at any given moment, without chasing information across carrier systems.
The business needed a setup where shipping would not become a bottleneck. It had to remain a stable, predictable part of the wider fulfilment flow.
Fulfilly uses nShift Delivery and nShift Checkout as part of its shipping operation, integrated with Ongoing WMS.
The platform allows the company to apply consistent shipping rules across different customers and carriers while supporting delivery methods such as door-to-door and pick-up and drop-off services. Customers can use Fulfilly’s existing carrier portfolio or connect their own carrier agreements, depending on their business requirements.
That flexibility matters in a 3PL environment. Some customers want Fulfilly to handle carrier setup. Others want to keep their own shipping agreements and pricing. With nShift, Fulfilly can support both models while keeping warehouse operations consistent.
Instead of creating separate shipping processes for each new customer, Fulfilly can manage delivery through a common operational framework. This supports faster onboarding, clearer shipment oversight and more consistent day-to-day processing.
The team can also support smarter carrier selection. While the final carrier choice is up to the client, Fulfilly can recommend suitable options based on destination, service level and cost, instead of relying on a one-carrier-fits-all approach.
With nShift, Fulfilly has reduced manual work in its shipping operation and simplified daily processing. More of the shipping flow now follows clear rules, which means fewer manual decisions, fewer avoidable errors and faster handling.
The setup also gives Fulfilly a stronger foundation for growth. New clients and carriers can be added without rebuilding the warehouse process each time, helping the team scale while keeping operations stable.
For Fulfilly’s customers, the value is a smoother delivery experience. The company cites faster and more consistent deliveries, better tracking visibility and clearer communication around shipment activity.
Just as importantly, automation helps Fulfilly keep operational risk low as volumes increase. The business can grow without turning every new customer, carrier or delivery profile into a separate manual process.
Looking ahead, Fulfilly plans to keep scaling while improving visibility and control across shipments. nShift remains a core part of that setup, taking on more of the operational complexity in the background so the team can focus on the decisions that need human judgement.