Fulfilly provides fulfilment and logistics services for customers across multiple industries and international markets. Operating from Estonia, the company supports a wide range of shipping requirements, delivery methods and carrier networks.

For a 3PL, growth creates a specific kind of complexity. Each new customer can bring different carrier preferences, delivery rules, market requirements and service expectations. If every setup becomes a one-off process, shipping quickly turns into a source of manual work and operational risk.

Fulfilly needed shipping operations that could scale with its customer base, without making the warehouse harder to run. By using nShift Delivery and nShift Checkout with Ongoing WMS, the company has built a more standardised way to manage carriers, delivery methods and customer-specific shipping needs.

The challenge

Fulfilly works with customers that have different shipping profiles, carrier preferences and delivery requirements. Managing those variations manually can create inconsistent processes and make daily operations too dependent on individual knowledge.

For the team, the goal was to keep shipping clear, controlled and repeatable, even as customer and order complexity increased.

One of the main challenges for us as a 3PL is keeping shipping standardized across very different clients, carriers, and order profiles. Without the right setup, things quickly become fragmented due to different rules, manual decisions, and too much dependency on people instead of systems.

Helen Vaaks

Sales & Account Manager, Fulfilly

Visibility was also important. Fulfilly wanted both internal teams and customers to understand what was happening with shipments at any given moment, without chasing information across carrier systems.

The business needed a setup where shipping would not become a bottleneck. It had to remain a stable, predictable part of the wider fulfilment flow.

The solution

Fulfilly uses nShift Delivery and nShift Checkout as part of its shipping operation, integrated with Ongoing WMS.

The platform allows the company to apply consistent shipping rules across different customers and carriers while supporting delivery methods such as door-to-door and pick-up and drop-off services. Customers can use Fulfilly’s existing carrier portfolio or connect their own carrier agreements, depending on their business requirements.

That flexibility matters in a 3PL environment. Some customers want Fulfilly to handle carrier setup. Others want to keep their own shipping agreements and pricing. With nShift, Fulfilly can support both models while keeping warehouse operations consistent.

nShift stood out because it lets us build our shipping logic around real operational needs, not the other way around. The carrier network is strong, integrations are straightforward, and it fits well into our existing warehouse processes without forcing big changes.

Helen Vaaks

Sales & Account Manager, Fulfilly

Instead of creating separate shipping processes for each new customer, Fulfilly can manage delivery through a common operational framework. This supports faster onboarding, clearer shipment oversight and more consistent day-to-day processing.

The team can also support smarter carrier selection. While the final carrier choice is up to the client, Fulfilly can recommend suitable options based on destination, service level and cost, instead of relying on a one-carrier-fits-all approach.

The results

With nShift, Fulfilly has reduced manual work in its shipping operation and simplified daily processing. More of the shipping flow now follows clear rules, which means fewer manual decisions, fewer avoidable errors and faster handling.

For us, nShift is mainly a tool that keeps the whole shipping side simple and under control. The biggest win is that we’ve been able to cut down a lot of manual work, fewer errors and faster processing.

Helen Vaaks

Sales & Account Manager, Fulfilly

The setup also gives Fulfilly a stronger foundation for growth. New clients and carriers can be added without rebuilding the warehouse process each time, helping the team scale while keeping operations stable.

From a growth perspective, it makes things much easier. We can onboard new clients and carriers quickly without having to rebuild or complicate our warehouse setup every time.

Helen Vaaks

Sales & Account Manager, Fulfilly

For Fulfilly’s customers, the value is a smoother delivery experience. The company cites faster and more consistent deliveries, better tracking visibility and clearer communication around shipment activity.

Just as importantly, automation helps Fulfilly keep operational risk low as volumes increase. The business can grow without turning every new customer, carrier or delivery profile into a separate manual process.

And because the processes are standardized and automated, the operational risk stays low, even when volumes scale up, things don’t fall apart.

Helen Vaaks

Sales & Account Manager, Fulfilly

Looking ahead, Fulfilly plans to keep scaling while improving visibility and control across shipments. nShift remains a core part of that setup, taking on more of the operational complexity in the background so the team can focus on the decisions that need human judgement.