Branded parcel tracking software

Own every update between checkout and doorstep

nShift Track replaces “Where is my order?” with proactive, branded, multi-channel updates that reassure customers and outperform traditional marketing emails by up to 5x.

Give shoppers the clarity they expect and your brand a moment that drives growth, with full visibility on shipments and carrier performance.

Weather Warriors dispatch email
Weather Warriors
Weather Warriors

Silence after checkout turns into support tickets

Poor tracking updates lead to uncertainty and a flood of WISMO calls. They eat time, erode loyalty, and cost $5 to $15 each (Salesforce), while also failing to reengage your customers.

With nShift Track, customers hear every step from you, from dispatch to a delay to the doorstep, on your own emails, texts and tracking page. Each update goes out as the carrier event comes in, so your team can spend its time on the questions that need a person.

The advantage of having full control over the shipment experience is that customers do not feel abandoned after pressing the ‘Buy’ button. They feel like they have closer contact with us because statuses are sent the entire time, they can follow their order and ultimately leave feedback when the product has been delivered.

Pär Svärdson

Managing Director, Apotea

★★★★★5/5
“…nShift is a strong platform that enables us to build better delivery experiences for our customers.”
Ara Allawardian
Trustpilot · April 2026
★★★★★4/5
“It provides good overview, supports daily operations well, and makes it easy to track shipments across multiple carriers in one place.”
Öyvind Lie Helseth
Trustpilot · April 2026
Weather Warriors branded tracking page on a laptop: delivery timeline, UPS Access Point in London, parcel contents, customer service and returns links, campaign banner

What is nShift Track?

nShift Track is branded parcel tracking for retailers and brands. Your customers get delivery updates by email and SMS, in your brand, at every delivery milestone, and follow their parcel on a tracking page on your own website or in a widget in your webshop, while you track performance by carrier, region, or delivery method.

The same updates from every carrier

Send shipping, delay and delivery updates in your brand, by email or SMS, and hosted on your branded tracking page. Hundreds of carrier statuses are mapped to one set of tracking events across the nShift carrier network.

Built for every market you sell in

Localized templates send each update in your customer’s language, and campaigns can run per domain, so one setup covers every market.

Visibility across every shipment

Shipment reports and a Track dashboard you set up yourself, with statistics and trend reporting by carrier. Export to CSV or Excel, or pull the data into your own tools through the Track API.

AI on your delivery data

Use nShift Companion inside Track, or connect your team’s own AI assistant through Track MCP to query shipment data in plain words.

Capabilities

What you can do with nShift Track

Every message after checkout, from the shipping confirmation to the feedback request.
Delivery updates icon

Send email and SMS updates for the events you choose

From your own email domain, for the tracking events that matter to your customers. SMS carries messaging charges.

Campaigns icon

Promote what you sell inside every update

Add campaign banners and product recommendations to tracking emails and the tracking page, the messages customers open to check on their order.

Delay alerts icon

Warn customers when a parcel stalls

Set a time window, such as no new scan in 48 hours, and send an email or SMS when it passes, with custom triggers for these non-events.

Tracking page icon

Keep tracking on your own site

A branded tracking page or a widget embedded in your webshop, with links to customer service and returns, and split shipments shown parcel by parcel.

Customer service view icon

Find any shipment in one view

Your customer service team looks up a shipment by tracking or order number and sees every carrier event in one place.

Delivery feedback icon

Hear from customers after delivery

Collect delivery feedback right after receipt, and follow satisfaction across carriers, products and markets.

Carrier reporting icon

See carrier performance and act on it

Built-in carrier reporting, the Control Room for live shipment monitoring, and tracking data you can feed into your OMS or BI tools.

nShift Companion icon

Ask nShift Companion while you work

Ask how notifications, tracking pages or the Scan App work, or look up a shipment from the last 31 days by tracking or order number. Guidance from nShift Companion is advisory.

Ask your AI agent about your shipments

With Track MCP, connect nShift Track to the AI assistant your team already uses. Ask where an order is, which parcels are late or which carrier had the most exceptions last month, and turn the answers into charts and dashboards. Track MCP is read-only: nothing changes in nShift.

The video uses illustrative demo data.

Parcel tracking software that integrates
with your tech stack

One set of tracking data, shared by every system that needs it.
E-commerce icon
E-commerce
Tracking for every Shopify, Magento and WooCommerce order.
ERP & WMS icon
ERP & WMS
Keep orders and statuses in sync with your OMS, WMS or ERP.
Carriers icon
Carriers
1,000+ carriers across 190+ countries, on one platform.
BI tools icon
BI tools
Feed tracking and feedback data into Power BI, Qlik or your own tools.
Track API icon
Track API
Pull tracking events and proof of delivery. API documentation

On demand webinar

What happens when tracking goes quiet

Most brands lose their voice the moment a parcel leaves the warehouse. In this session, the nShift product team unpacks how to fix that, from branded notifications that replace generic carrier emails, to turning carrier events into clear updates, to triggering proactive alerts when carriers go silent.

Features

Essential

Professional

Essential

Professional

Premium

Common features

Normalized tracking events
Mapped and standardized tracking statuses from across the entire nShift integrated carrier library
Included in Essential
Included in Professional
Included in Premium
Estimated delivery date
Delivery dates based on carrier transit times from collection to delivery location
Included in Essential
Included in Professional
Included in Premium
Branded status messaging
Proactive status updates by email, SMS or both (SMS carries additional messaging charges)
Included in Essential
Included in Professional
Included in Premium
Own email domain
Send emails with your own domain by setting up SPF and DKIM records.
Included in Essential
Included in Professional
Included in Premium
Customer service view
Detailed operational view of a customer shipment
Included in Essential
Included in Professional
Included in Premium
Tracking API
A single point of integration that lets retailers populate their own applications and reporting
Included in Essential
Included in Professional
Included in Premium
Track MCP – Search
Connect your AI assistant to Track and look up a shipment's status by tracking or order number (read-only)
Included in Essential
Included in Professional
Included in Premium
Container API
Share Scan App consolidation data with internal systems
Included in Essential
Included in Professional
Included in Premium
Client events
Create your own set of available events
Included in Essential
Included in Professional
Included in Premium
Data storage
Data is saved for the current year plus 1 or current plus 7 years for Premium
Included in Essential
Included in Professional
Included in Premium

Advanced features

Single sign-on
Single sign-on with Microsoft Entra, Ping Identity, Okta or standard OpenID
Included in Essential
Included in Professional
Included in Premium
Insight – Reporting
Carrier, performance and trend reporting combined with customer experience data
-
Included in Professional
Included in Premium
Track MCP – Reports
Ask your AI assistant about shipment volumes, exceptions and carrier trends in your Track data (read-only)
-
Included in Professional
Included in Premium
Advanced triggers
Framework to create custom triggers when a non-event occurs
-
Included in Professional
Included in Premium
Data export
Raw data export for use in external systems
-
Included in Professional
Included in Premium

Branded tracking page

Branded tracking page
Consumer-facing, web-based tracking page where customers can self-serve key information and functions
Included in Essential
Included in Professional
Included in Premium
Customer service & returns links
Links for consumers to easily navigate to the retailer’s customer service & returns policy
Included in Essential
Included in Professional
Included in Premium
Marketing campaigns (multi-domain)
Advertising panel for retailers to promote products and brand values to the consumer
Included in Essential
Included in Professional
Included in Premium
Feedback
Consumers can rate and leave comments about their delivery experience or order
Included in Essential
Included in Professional
Included in Premium
Split shipment handling
Tabular display of parcels when an order is shipped from multiple warehouses or stores
Included in Essential
Included in Professional
Included in Premium
Embedded widget
Take full control of the tracking experience and drive organic traffic to your own website
Included in Essential
Included in Professional
Included in Premium

Add-ons

Scan App
Mobile app for iOS and Android: scan a shipment identifier to add an event to the shipment.
Optional
Optional
Optional
Custom branding
Brand the UI with your own styling
Optional
Optional
Optional
Proof of delivery
Sign on glass with ability to add pictures
Optional
Optional
Optional
Custom events
Add your own custom events to the parcel delivery process
Optional
Optional
Optional
Mobile workflows
Create workflows on actions within an event, for example requiring a phone number
Optional
Optional
Optional
Store workflows
Pick-up and ship from store
Optional
Optional
Optional
Barcode validation
Validate barcodes during scanning and give the user a response that prevents a wrong action
Optional
Optional
Optional
Containerization
Create a relation between packages to group them for delivery
Optional
Optional
Optional
Enhanced tracking
Add events to track shipments when using a linehaul setup for delivery
Optional
Optional
Optional
Online portal
Administer agents, advanced events, settings and validation.
Optional
Optional
Optional
Live tracking
Live tracking of the driver
Optional
Optional
Optional
In-app communication
One-way communication from planner to driver, for safety reasons
Optional
Optional
Optional

What customer experience, operations, IT,
security and procurement ask about nShift Track

Get the buyer evaluation pack

Real results

nShift has significantly improved our post-purchase experience which has reduced calls to our customer service team, improved our brand perception and boosted our bottom line. 

Haroun Saleemi

Head of e-commerce, Quiz

Being able to communicate directly to customers has been a game-changer in terms of handling enquiries relating to orders and getting visibility of the data so that we can continually improve the service we offer.

Pontus Eriksson

Chief Operating Officer, ICANIWILL

With nShift’s advanced technology and expertise, we can optimize our logistics processes and provide our customers with more transparency and control over their deliveries.

Laithwaites

Company spokesperson

FAQ

Questions about parcel tracking and delivery updates?

nShift Track icon
Parcel tracking affects how often customers contact your support team, how your brand shows up after checkout, and how clearly your team sees every shipment. Here are the key things e-commerce and customer service teams usually want to know about nShift Track.

What is nShift Track?

nShift Track is branded parcel tracking for retailers and brands. Your customers get delivery updates by email and SMS, in your brand, at every delivery milestone, and follow their parcel on a tracking page on your own website or in a widget in your webshop, while you track performance by carrier, region, or delivery method. nShift Track is part of the nShift platform, alongside Checkout, Deliver and Returns. For an introduction to the category, read our guide to parcel tracking software.

How does nShift Track improve customer communication after checkout?

Your customers get every delivery update from your brand, by email from your own domain or by SMS (SMS carries messaging charges), in their own language. The tracking page links straight to your customer service and returns pages, so the next question has an answer on the same screen. Quiz saw 5x the average email marketing click-through rate on its branded communications.

How does nShift Track reduce “Where is my order?” (WISMO) calls?

With nShift Track, customers get a proactive update at every delivery milestone, so fewer of them need to ask where their order is. You can also alert customers when a parcel stalls or a scan is missing, before they contact you (custom triggers for these non-events are on the Professional and Premium plans). When a customer does call, your team finds the shipment by tracking or order number in one customer service view. ICANIWILL cut delivery-related questions from customers by 50% with nShift Track, and Apotea saw 27% fewer customer service calls.

Which carriers does nShift Track work with?

nShift Track works with the full nShift carrier network: the nShift platform connects you to 1,000+ carriers across 190+ countries. You can browse the carriers country by country on our carrier network page. nShift maps hundreds of carrier statuses to one of seven main status categories, so your customers get the same clear updates whichever carrier delivers. Tracking events depend on each carrier sending status data to nShift.

Part of the
full journey

nShift Track is part of the nShift delivery platform, with Checkout, Deliver and Returns, so the delivery choice at checkout, the shipment, its tracking and any return can be handled in one place.

Discover the platform →

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