Part of the Swedish Rusta Group, Happy Angler (formerly Hong Kong Fishing Online Store) sells over 10,000 fishing products to customers in Finland, Sweden, and 31 other countries across Europe.
The company upgraded to a new ecommerce platform incorporating Checkout to deliver a more seamless shopping experience and greater flexibility in delivery management.
Happy Angler wanted to move away from a legacy ecommerce platform that limited its ability to adapt quickly.
The team sought a cost-effective, scalable checkout solution that allowed them to update shipping options and integrate easily with their preferred carriers.
Having already used the delivery solution for more than a decade, the company chose to integrate Checkout with its new Storm Commerce and Klarna systems, ensuring flexibility, reliability, and continuity.
Powered by Checkout, in combination with Storm Commerce and Klarna, the new Happy Angler platform provides online shoppers with a clean, intuitive checkout.
Customers can now view a wider range of delivery choices based on their location and basket contents. In Finland, the checkout also offers pickup from thousands of collection points, making the process faster and easier for customers.
Since implementing the new checkout solution, Happy Angler has achieved:
The team has also seen increased sales and more satisfied customers, with greater agility to expand or localize delivery options across markets.
Looking ahead, Happy Angler plans to explore green delivery options, reflecting growing sustainability priorities among its customers.