Customer stories

How JD Logistics scaled seamlessly across Europe

Written by nShift | Nov 22, 2025 5:45:00 AM

JD Logistics Europe is part of JD.com, one of the largest integrated supply chain and logistics providers in the world. After establishing a strong presence in Asia, the company began expanding rapidly across Europe, with new distribution centers and customers in multiple countries.

To ensure the same speed, accuracy, and visibility as in its home markets, JD Logistics Europe required a delivery management solution that could handle complex cross-border shipping and integrate seamlessly with local carriers.

Challenge

Originally from China, the company was looking to expand into Europe in order to better serve its existing customers in the region and acquire new ones. It’s because of this that, in 2021, the company kicked off a global expansion drive and established its first European base in Frankfurt Germany.

As of today, JD Logistics has multiple warehouses across Europe serving some of the region's most well-known brands. One of its first and most influential customers was Hunkemöller, the online lingerie specialist. Hunkemöller is a long-standing customer of nShift and uses Returns to improve the delivery experience for customers. It was this relationship that marked the moment for JD Logistics and nShift to begin working together in 2022.

Solution

Today, JD Logistics uses nShift for 3PL across Europe. This involves tracking shipments, managing delivery performance and integrating with multiple carriers so as to work with the preferred carrier in each country. This access to nShift’s carrier network was the catalyst for growth across Europe and one of the key drivers behind the speed of expansion of JD Logistics.

Results

As well as providing access to the world’s largest carrier network, another key benefit of using nShift for JD Logistics is its European base and access to local market support and trouble-shooting. If there is an issue with blocked orders or a courier, nShift is on hand to help resolve the problem. It’s why JD Logistics has chosen to partner with nShift.