Serving millions of orders each year, Laithwaites operates a high-volume logistics operation where delivery experience is a core part of the brand. As customer expectations evolved, the business needed a modern platform that could streamline shipping tasks, provide real-time visibility, and support a more personalised post-purchase experience. The goal: simplify internal processes while giving customers more choice and clarity.
Laithwaites’ logistics and customer teams were managing several delivery processes across separate systems.
This made it harder to:
To support continued ecommerce growth, the team needed a single, integrated platform that could bring these processes together.
Laithwaites implemented nShift’s delivery management, tracking, and checkout capabilities in one unified environment. This allowed the retailer to:
By consolidating key steps of the delivery and post-purchase experience, Laithwaites now runs a smoother operation and provides customers with clearer, more confident delivery journeys.
Laithwaites reports stronger operational control and improved customer experience, driven by real-time visibility and expanded delivery choice. The modernised workflow also supports the company’s broader growth ambitions.