Serving millions of orders each year, Laithwaites operates a high-volume logistics operation where delivery experience is a core part of the brand. As customer expectations evolved, the business needed a modern platform that could streamline shipping tasks, provide real-time visibility, and support a more personalised post-purchase experience. The goal: simplify internal processes while giving customers more choice and clarity.
Challenge
Laithwaites’ logistics and customer teams were managing several delivery processes across separate systems.
This made it harder to:
- keep shipping workflows consistent
- provide customers with real-time updates
- offer flexible delivery choices at checkout
- maintain transparency across the entire delivery journey
To support continued ecommerce growth, the team needed a single, integrated platform that could bring these processes together.
Solution
Laithwaites implemented nShift’s delivery management, tracking, and checkout capabilities in one unified environment. This allowed the retailer to:
- manage shipping creation, label printing, and dispatch more efficiently
- give customers real-time tracking visibility from warehouse to doorstep
- enable flexible delivery options directly at checkout
- integrate seamlessly with their ecommerce platform
By consolidating key steps of the delivery and post-purchase experience, Laithwaites now runs a smoother operation and provides customers with clearer, more confident delivery journeys.
Results
Laithwaites reports stronger operational control and improved customer experience, driven by real-time visibility and expanded delivery choice. The modernised workflow also supports the company’s broader growth ambitions.
