Founded in 2006, Sportsdeal is one of Norway’s leading online retailers for outdoor gear, operating from its main warehouse in Notodden. Known for reliable service and quality, the company continues to expand by putting customers at the center of its e-commerce strategy.
When Sportsdeal identified an opportunity to enhance its checkout and delivery experience, they turned to nShift and Walley to make the process simpler, faster, and more flexible for shoppers.
Solution delivered in partnership with Walley
As a payment service partner for large merchants in the Nordic region, Walley develops solutions that make payments smarter, easier and safer for both merchants and consumers.
Sportsdeal’s goal was to replicate the premium experience of an in-store purchase online — combining convenience, flexibility, and trust.
To achieve this, Sportsdeal needed a checkout process that would let customers select the delivery options most relevant to their location and items, without adding complexity to the order flow.
After implementing nShift Checkout, integrated with Walley’s payment platform, Sportsdeal could offer more flexible shipping and payment options at checkout.
The combination simplified order processing, enhanced customer satisfaction, and improved operational efficiency.
The checkout now dynamically presents the most suitable delivery methods, such as home delivery, pick-up points, or in-store collection.
And that’s not all. The nShift-powered solution has also made it much easier for Sportsdeal to pack and send goods, which has helped to reduce packing time by 25%.
Within months of implementation, Sportsdeal saw measurable improvements across key metrics:
20% increase in order value compared to the previous year
8% higher conversion rate through a more flexible checkout experience
25% reduction in packing time, improving throughput and lowering costs
The combined checkout and payment solution boosted customer satisfaction and loyalty.
With 20% higher order value, 8% more conversions, and 25% faster fulfillment, Sportsdeal has turned operational improvements into measurable business growth.