Founded in 2006, Sportsdeal is one of Norway’s leading online retailers for outdoor gear, operating from its main warehouse in Notodden. Known for reliable service and quality, the company continues to expand by putting customers at the center of its e-commerce strategy.

When Sportsdeal identified an opportunity to enhance its checkout and delivery experience, they turned to nShift and Walley to make the process simpler, faster, and more flexible for shoppers.

Solution delivered in partnership with Walley

As a payment service partner for large merchants in the Nordic region, Walley develops solutions that make payments smarter, easier and safer for both merchants and consumers.

Challenge

Sportsdeal’s goal was to replicate the premium experience of an in-store purchase online — combining convenience, flexibility, and trust.

Our goal was to offer the best shopping experience on the market, so that our customers can shop in a way that suits them.

Mathias Ingemo

COO, Sportsdeal

To achieve this, Sportsdeal needed a checkout process that would let customers select the delivery options most relevant to their location and items, without adding complexity to the order flow.

Solution

After implementing nShift Checkout, integrated with Walley’s payment platform, Sportsdeal could offer more flexible shipping and payment options at checkout.

The combination simplified order processing, enhanced customer satisfaction, and improved operational efficiency.

Since we introduced the new delivery module, the average order value increased by 20 percent compared with the same period last year.

Mathias Ingemo

COO, Sportsdeal

The checkout now dynamically presents the most suitable delivery methods, such as home delivery, pick-up points, or in-store collection.

And that’s not all. The nShift-powered solution has also made it much easier for Sportsdeal to pack and send goods, which has helped to reduce packing time by 25%. 

The packing time is so sharply reduced makes a big difference when it comes to the number of working hours during a year.

Mathias Ingemo

COO, Sportsdeal

Results

Within months of implementation, Sportsdeal saw measurable improvements across key metrics:

  • 20% increase in order value compared to the previous year

  • 8% higher conversion rate through a more flexible checkout experience

  • 25% reduction in packing time, improving throughput and lowering costs

The combined checkout and payment solution boosted customer satisfaction and loyalty.

Our customers think that the shopping experience is easy and very fast. They are also very pleased that it is now possible to choose the delivery method. It is of course very gratifying to hear that our customers are as excited about the new checkout as we are.

Mathias Ingemo

COO, Sportsdeal

With 20% higher order value, 8% more conversions, and 25% faster fulfillment, Sportsdeal has turned operational improvements into measurable business growth.