Customer stories

Stadium turns delivery choice into higher customer satisfaction

Written by nShift | Nov 21, 2025 3:43:30 PM

With more than 180 stores and a strong e-commerce presence, Stadium is always looking for ways to improve its customer experience.

Already using nShift Delivery to manage and track deliveries from its webshops, the retailer saw an opportunity to further enhance its checkout with greater delivery flexibility.

Challenge

Stadium was already using nShift’s delivery management platform to manage and track deliveries from its six webshops. But they were also looking to improve the purchase experience for their online customers by giving them greater freedom of choice at the checkout.

For Stadium, meeting those expectations was essential to maintaining trust and satisfaction.

Like many retailers, Stadium was aware that limited delivery options are a leading cause of abandoned online baskets: as much as 70% of customers drop off before purchase when delivery choice is restricted.

Solution

After a successful pilot in one market, Stadium quickly implemented nShift Checkout across all operations.

The solution now lets Stadium customers choose between home delivery, pick-up points, or in-store collection. And by combining nShift Checkout with nShift Delivery, the company gained full visibility and control from purchase through to delivery. 

Results

With nShift Checkout, Stadium has improved customer satisfaction and conversion at checkout.

The company can now roll out new delivery alternatives with ease, giving customers the flexibility they value most and the brand the agility it needs to stay ahead.