With more than 180 stores and a strong e-commerce presence, Stadium is always looking for ways to improve its customer experience.

Already using nShift Delivery to manage and track deliveries from its webshops, the retailer saw an opportunity to further enhance its checkout with greater delivery flexibility.

Challenge

Stadium was already using nShift’s delivery management platform to manage and track deliveries from its six webshops. But they were also looking to improve the purchase experience for their online customers by giving them greater freedom of choice at the checkout.

For Stadium, meeting those expectations was essential to maintaining trust and satisfaction.

For Stadium, it is important to always follow the customer’s wishes. It is important for our customers to be able to choose where and when their package is shipped in an easy manner.

Fredrik Persson

CDO at Stadium

Like many retailers, Stadium was aware that limited delivery options are a leading cause of abandoned online baskets: as much as 70% of customers drop off before purchase when delivery choice is restricted.

Solution

After a successful pilot in one market, Stadium quickly implemented nShift Checkout across all operations.

It is much smoother than we expected this type of solution to be. When we realized how robust it was and how easy it was to set up, we were able to act quickly and implement it in all of our markets.

Daniel Johansson

Logistics Director, Stadium

The solution now lets Stadium customers choose between home delivery, pick-up points, or in-store collection. And by combining nShift Checkout with nShift Delivery, the company gained full visibility and control from purchase through to delivery. 

We can now offer the freedom of choice, which is something we are very happy about. The fact that we also have the flexibility to easily add new shipping alternatives makes it easier to be at the cutting edge in our digital offering.

Fredrik Persson

CDO at Stadium

Results

With nShift Checkout, Stadium has improved customer satisfaction and conversion at checkout.

The company can now roll out new delivery alternatives with ease, giving customers the flexibility they value most and the brand the agility it needs to stay ahead.