This Black Friday deals and discounts will not be enough to appeal to increasingly eco-conscious consumers. According to nShift, the global leader in parcel delivery management software, shoppers will be seeking a sustainable experience.
Recent research reveals that consumers are more environmentally focused than ever before. Some 60% claim that a company’s sustainability credentials influence their purchasing decisions.[1] As well as seeking to buy sustainable products, they are equally concerned about how their purchase is delivered. As many as 91% of online shoppers expect to find an eco-friendly delivery option at the checkout.
In its latest guide ““How retailers can deliver a greener Black Friday” nShift has created a list of four steps toward sustainable shipping for black Friday and beyond:
Richard Anderson, Chief Customer Officer at nShift said: “Today’s shoppers are more sustainably minded than ever. This Black Friday, discounts won’t be enough to attract their attention. They will want to be convinced by the environmental credentials of the companies they are buying from. By offering environmentally-friendly delivery options, and taking other measures to tackle emissions, retailers and web shops can help give consumers the sustainable shopping experience they seek.”
Download the full guide: “How retailers can deliver a greener Black Friday - four steps toward sustainable shipping in November and beyond.”