How you can adopt nShift's 4 steps towards sustainable shipping
This Black Friday deals and discounts will not be enough to appeal to increasingly eco-conscious consumers. According to nShift, the global leader in parcel delivery management software, shoppers will be seeking a sustainable experience.
Recent research reveals that consumers are more environmentally focused than ever before. Some 60% claim that a company’s sustainability credentials influence their purchasing decisions.[1] As well as seeking to buy sustainable products, they are equally concerned about how their purchase is delivered. As many as 91% of online shoppers expect to find an eco-friendly delivery option at the checkout.
In its latest guide ““How retailers can deliver a greener Black Friday” nShift has created a list of four steps toward sustainable shipping for black Friday and beyond:
- Offer sustainable delivery options – growing concerns around their own carbon footprint mean that many consumers are prepared to wait for a delivery if it means reducing emissions.
- Optimize “last-mile” deliveries – if warehouses have real-time information on what will arrive when, they can make last-mile deliveries as efficient as possible, avoiding unnecessary repetition.
- Track emissions and create a benchmark for improvement – strategies to improve emissions are only meaningful if businesses have accurate information on the current state of play and whether their strategies are working.
- Reduce waste by converting unwanted purchases into exchanges – a third of Black Friday purchases are returned. But if they are easy for warehouses to relist for purchase they can quickly be sold again.
Download the full guide: “How retailers can deliver a greener Black Friday - four steps toward sustainable shipping in November and beyond.”
