Increasing sales and loyalty with a digital returns process

There was a time when online retailers were reluctant to make the returns process too straightforward. After all, if it’s easy for a shopper to send something back, doesn’t that just make it more likely that they will? 

Those days are gone.  If savvy shoppers in 2023 can’t find a satisfactory returns policy with a particular retailer, they will simply look around for a better one.

And a straightforward returns process has huge benefits for the retailer.  It helps them build trust, credibility and loyalty with consumers.  When managed digitally, it provides real data about a retailer’s returns, helping them to iron out any glitches with the shopping experience or products.

So it’s important to get a consumer-friendly process in place quickly.  One that is professional, easy to use and makes the returns process easier for both shoppers and the warehouse.

The majority of ‘book and print’ delivery management software platforms claim that they offer a returns solution.  In reality, they are often simply reversing the shipping process.  This is unlikely to give the consumer the user-friendly experience they expect.  It makes it harder for the business to use data from returns to solve common problems and improve operations.  

nShift’s Returns solution helps retailers build loyalty making returns easy.  It helps ecommerce companies typically convert 30% of returns to exchanges.   

nShift has recently launched an “Essential” tier to its Returns offer.  It can be up and running in a week.  This gives nShift customers:

• A cutting-edge consumer interface – that is easy for shoppers to use and navigate
  
• Integration into delivery management – so that the return shipping options are clearly displayed online, making it easier for the consumer to select
  
• Returns tracking abilities – so that stores and warehouses can anticipate when returned items will be arriving back
  
• Real data about returns – enabling businesses to solve common problems, making returns less likely in the future
  
• Speed – with our Returns Essential option, the returns process can be up and running within a week
  
• Scalability – as the number of returns grow, retailers should seek to automate more aspects of the returns process, such as refunds.  nShift customers can simply upgrade from the ‘Essential’ tier to include these services.
  

Find out more about Returns Essential.

Find out how nShift Returns can drive ROI

Read more in the new nShift guide, “Returns: building trust and retaining revenue”.

By Philipp Goldberg