Early Bird delivers online orders all the way to the client mailbox. Early Bird is a delivery service and joint initiative of Sweden's leading media house and their distribution companies. Their service is based on a nationwide network of newspaper distribution, where their newspaper agents deliver packages all the way to the receiver's mailbox when they drive out the morning newspaper. The company activates both locally and nationally and therefore reach a broad range (in the present they make deliveries to about 95% of Sweden's households). Regarding the schedule, they work at night and deliver packages early in the morning, a full 7 days a week – smoothly and sustainably.