The Challenge
When Proshop launched in Aarhus, Denmark, in 1995, it became the first company in the country to sell electronics online. Three decades later, it’s Denmark’s largest online retailer, shipping 4 million+ items a year to customers across countries including Sweden, Norway, Finland, Germany, Poland, Austria and the Netherlands.
Super-fast delivery is one of Proshops’s trademarks and a key factor in the company’s lasting success and customer experience. But living up to that promise during seasonal peaks can be a real challenge. For the last five years, the Proshop team has been working closely with nShift to develop scalable delivery management solutions capable of meeting the huge increases in customer demand experienced from Black Friday through to Christmas.
As Ronnie Stormfeldt, Head of Logistics for Proshop, explains: “On a good Black Friday, we see around 30,000 orders compared to a normal busy day where we would see around 8,000 or 9,000 orders. So you do the math! It’s critical that we have a stable system that can handle that amount of pressure. It’s about reliability, and it’s about flexibility – and that’s where nShift delivers.
It’s about reliability and it’s about flexibility – and that’s where nShift delivers.
Ronnie Stormfeldt, Head of Logistics at Proshop
