By Gary Carlile, EVP Customer Growth
Hairlust, the Denmark-based, environmentally-focused hair care company, has seen international sales rise significantly and massive improvements in order processing times since it began working with nShift.
Self-love is your superpower
The story starts back in 2018. Hairlust was establishing itself as a disruptive start-up in the hair care industry. With a commitment to sustainability, innovation and transparency while championing that ‘self-love is your superpower’, it was garnering fans worldwide. But meeting far flung demand on an increasing scale posed a challenge.
Hairlust not only needed access to preferred carriers in the increasing amounts of countries it shipped to, it also needed sustainable carrier options to reflect its brand values.
Sustainability in retail
It’s why Hairlust turned to nShift. As well as being easy to integrate with its existing systems, like Shopify, nShift’s multi carrier shipping software enabled Hairlust to instantly add new carriers and new countries from our extensive carrier library. This meant Hairlust could constantly meet
customer expectations and deliver on its sustainability commitments by offering a wide variety of sustainable ecommerce shipping options.
As explained by Alexa Kemp, Digital Marketing Manager DACH, Hairlust, “We checked out other options but there was only one winner. nShift was ideal for our business in terms of helping our expansion while the customer service team has also been incredibly helpful.”
Grow beyond limits
The partnership started as Hairlust began to expand its product range and at a time when it moved warehouse facilities in order to scale production. A year later nShift had helped Hairlust expand into 10 markets with its range sold by over 1,000 retailers in Denmark and abroad. By 2020 Hairlust hit the 100,000 customer milestone and by 2022, this fast-growing company was selling to customers as far away as Taiwan. On top of the expansion to new markets, the company also attracted a surge in social media followers and an avalanche of awards in the process.
Over the course of the relationship, the growth has been staggering. In just a few years, Hairlust has experienced a 615% increase in orders being shipped and seen revenues grow 642% - numbers that nShift has helped facilitate.
But our impact goes beyond helping the company grow. The automated and flexible workflows have had a huge impact in helping to filter and segment orders. The company estimates that using nShift has led to labor savings of 430 hours per year – equivalent to around three FTE (full-time equivalent) months.
By automating the delivery process, Hairlust has also been able to give its customers a better experience, building more loyalty and incremental revenue. It now reaches more than 500,00 consumers in over 80 different countries. Not only that, but because order processing and custom documentation are now paper-free, it means Hairlust has been able to improve its sustainability credentials despite its growth to new markets - something recently recognised in its B Corp certification.
Alexa concluded, “Using nShift and its multi carrier capability has been instrumental to our growth – something we expect to continue over the coming years as we expand into new markets and build our customer base in those we already serve.”
Delivery & experience management
Hairlust uses our delivery & experience management (DMXM) suite. DMXM offers a single platform spanning the entire delivery journey, from the retailer to the customer’s doorstep (and if necessary, back again). Its solutions drive ecommerce success by ensuring a better experience for the customer while helping retailers build loyalty and improve performance.
DMXM enable retailers to:
- Grow beyond limits – with a library of carriers that facilitates international growth and widens customer choice. More delivery options at checkout increases conversion rates by up to 20%
- Connect every stage of the customer journey, from delivery choice at checkout (including popular zero-emissions and pick-up, drop-off deliveries), through tracking and returns
- Enable data-tight ecommerce, sharpening customer insights with deliveries and last mile data
- Out-perform competitors – whether by engaging with customers in new ways or increasing the throughput of deliveries and fulfilment teams
For more information on how nShift can help with your ecommerce delivery management solution, please contact a member of our team today.
Author
Gary Carlile
EVP Customer Growth
Gary Carlile is the Executive VP of Customer Growth at nShift responsible for the management of the Global Strategic team. He is highly experienced in Carrier & Delivery management, SaaS technology, Logistics & Supply Chain and eCommerce fulfiment operations.
