Mastering Black Friday 2024: Key trends and tactics

On-demand webinar


Gain a competitive edge and set your ecommerce business up for success this Black Friday. Prepping starts now!

Join us for this exclusive webinar, where we together with industry experts, Andy Mulcahy from IMRG, and Joe Newbold from nShift, dive deep into the key trends shaping Black Friday 2024 and unlock the secrets to achieving ecommerce success during this critical sales event.

We explore which post purchase metrics as well as delivery strategies you can implement to elevate your business and maximize your revenue potential in the competitive landscape of Black Friday. It is not too early to begin planning!

Key Learnings:
  • Mastering Black Friday Trends: Learn about the consumer behaviors, market dynamics, and emerging trends that will define Black Friday 2024. 
  • Optimizing Delivery Strategies: Explore delivery tactics to streamline your operations and exceed customer expectations during the busy Black Friday period.
  • Enhancing Post-Purchase Experiences: Delve into the critical role of post-purchase experiences in fostering long-term customer relationships and driving repeat business beyond Black Friday 2024. 


Register to watch the replay!


Andy Mulcahy


Andy Mulcahy has worked at the heart of the online retail industry since 2010 – researching & producing reports on trends and developments affecting the sector. With strong knowledge in multiple areas of online retail, Andy is also a frequent conference speaker & media commentator. 



Joe Newbold

Sales director at nshift

Joe Newbold has a deep and nuanced knowledge within the retail, shipping and delivery management industry, holding various leading roles in companies within these areas. Joe knows the opportunities and challenges from both a forwarder, supplier and customer point of view when it comes to offering great delivery experiences.