GUIDE SERIES
Moments that matter:
Three expert guides to transform your post-purchase performance
This three-part guide collection gives you the tools to optimize the moments that shape customer experience and directly impact your bottom line.
Together, they form a practical blueprint for improving conversion, cutting costs, and building long-term loyalty through delivery.
- Win at Checkout
Turn more browsers into buyers with smart delivery options - Own the Tracking
Keep customers informed and support costs down - Fix the Returns
Go from problem to profit without compromising CX
Get the complete set in one download.
Why you need these guides
In ecommerce, post-purchase is where brands win or lose. Customers remember how they were treated after the sale, not just before it.With margins tightening and expectations rising, these moments aren’t just operational. They’re strategic.
- 76% of consumers hesitate to buy when delivery choice is limited
- €12 is the average cost of a WISMO ticket
- £4.2B is lost by UK retailers to returns annually
Every interaction after the buy button is an opportunity. This collection shows you how to get it right.

See how leading brands do it
Retailers across Europe are already using these strategies to transform their post-purchase performance:
increase in checkout conversion
reduction in tracking-related support tickets
of returns converted into exchanges
Today, competition is not just about product range and prices but also about logistics.
Princess
Being able to communicate directly to customers has been a game-changer.
ICANIWILL
We went from an in-house system to a branded returns portal, and the difference is night and day.
nShift customer
Get the complete series
One form. Three expert guides. Unlimited impact.
Download the collection to learn how to optimize delivery moments that drive conversion, reduce costs, and win long-term loyalty, from checkout to doorstep to return.