REPORT

Fail-proof peak season:

Practical strategies for smarter delivery and logistics resilience

 

Every year, Black Friday, Cyber Weekend, and Christmas put retail and logistics systems under intense strain.

Our latest report gives you actionable guidance to help retailers and logistics professionals shift from firefighting to performance by building systems that convert more sales, lower costs, and delight customers at scale.

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Turn Q4 from stress to success


Rising e-commerce volumes, soaring customer expectations, and increasingly complex cross-border compliance can turn Q4 into a high-risk period.

A new report for retail, e-commerce, and logistics leaders on how to navigate Q4’s pressure with resilience, precision, and confidence.

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A must-read for:

Retail & e-commerce leaders

Logistics & supply chain managers

CX & customer teams

Why peak season success depends on your logistics precision

39%

of carts are abandoned due to extra costs

41%

of supply chain spend happens in the last mile.

36%

of European online sales are cross-border.

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Download the document (PDF)

In a format easy to read on your phone, desktop or tablet.

What you'll learn inside

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Win at checkout

Stop cart abandonment with clear costs and accurate delivery dates

Shoppers abandon carts when costs are unclear (39%) or delivery promises are vague (21%). Learn how to convert more sales with accurate Estimated Delivery Dates (EDDs) and transparent landed costs.

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Shift to OOH

Default to lockers and PUDOs to cut failed first attempts

Leverage parcel lockers and PUDOs to cut failed first deliveries. In markets like Finland, OOH is already the #1 delivery choice.

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Engineer resilience

Orchestrate carriers and run chaos drills to stay reliable

Run weekly fallbacks and quarterly chaos drills. Orchestrate multiple carriers and use real-time monitoring to ensure delivery promise accuracy during surges.

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Simplify cross-border

Embed customs/VAT compliance at checkout

Bake customs and VAT compliance into checkout with ICS2, IOSS, and OSS. In 2024, over €33 billion was declared via OSS — proof compliance drives conversion.

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Packaging readiness

Prepare now for the EU’s packaging rules

The EU’s Packaging and Packaging Waste Regulation (PPWR) caps empty space at 50% by 2030. Future-proof packaging and reduce costs now.

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AI Advantage

Predict spikes, automate routing, resolve exceptions faster

From demand forecasting to exception management, AI transforms resilience into competitive advantage. Monitor uptime and incident timelines so teams can plan with confidence when volumes spike. 

Report

Why this matters

 

Q4 isn’t just about survival, it's a must-win.

This playbook shows you how to:

  • Cut cart abandonment with better delivery promises
  • Reduce costs in the last mile (41% of supply-chain spend)
  • Manage returns for revenue retention
  • Turn customs compliance into a conversion driver
  • Build antifragile systems that thrive under pressure
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Different regional nuances you can't ignore

Download the report for the complete insights.

 

Nordics

#1 in OOH adoption, lockers lead delivery methods.

UK

Post-Brexit customs complexity and marketplace dominance.

Europe

Sustainability, packaging rules, and localization trends.

Win Black Friday & beyond

Browse expert insights, stats, and resources curated to help you win peak season.

About nShift

nShift powers nearly a billion shipments a year with the world’s largest delivery and experience management platform. With 1,000+ carrier connections across 190 countries, we help businesses scale, cut costs, and deliver flawless experiences - even at peak.

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