Learn five crucial lessons from the summer sales season
A failure to master the omnichannel experience may have dented the success of the summer sales season.
Retailers must learn lessons from the summer and apply these lessons to Black Friday and Christmas preparations. To do this well, they need a paradigm shift in how they think about deliveries.
- Master the omnichannel experience – by facilitating ways for online and instore to work together, retailers can compete for a bigger slice of the bargain-hunting pie during major sales events
- Focus on customer loyalty – many retailers believe they missed opportunities to build stronger connections with customers. Anything that retailers can do to create a positive experience with first-time customers opens the door to a longer-term relationship
- Learn from data – part of the problem is that a great deal of relevant data from the delivery process sits in different systems and sometimes, different organizations
- Deliver scale and capacity – some 85% of online shoppers claim that a poor delivery experience would prevent them from ordering from that retailer again.[1] But during periods of high demand, some retailers struggle to deliver
- International shipping - online shoppers increasingly expect to buy from retailers located anywhere in the world. It’s crucial that warehouses can easily ship beyond borders and keep shoppers up to date with the status of their delivery
[1] https://www.ipsos.com/en/ecommerce-marketplaces-delivery-experience
