Gina Tricot’s promise, “Lots of fashion for less money”, requires a logistics machine that never stops. Their central warehouse in Borås, Sweden processes:
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dispatch and returns for e-commerce
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replenishment for all retail stores
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continuous flows of new products and inventory
To support this pace, they needed a system that could simplify the full shipping workflow and adapt flexibly as the business grows.
Challenge
With 180+ stores across the Nordics and an e-commerce operation spanning Europe, Gina Tricot manages a highly dynamic logistics flow. Their warehouse handles both outbound shipments and returns, which means the team constantly switches between:
They needed a delivery management solution strong enough to unify these processes and flexible enough to grow with them.
Solution
nShift Delivery became Gina Tricot’s single system for booking shipments, printing correct labels, and ensuring every carrier receives accurate transport data.
The key reason Gina Tricot selected nShift over other multicarrier systems was flexibility.
With nShift’s SaaS solution, the team can manage their own configurations and adjustments, without the delays or costs of external development work.
Results
Gina Tricot’s logistics team now works through a single, flexible platform that keeps up with their rapid merchandising cycle. The benefits include:
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streamlined shipping and label production
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complete control of transport data across all carriers
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easier scaling as order volumes grow
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faster operational changes without external developers
The result is a logistics foundation designed for continuous retail movement, from weekly product drops to daily e-commerce fulfillment.
