Pondres helps companies build memorable customer experiences, whether through personalised mail, tailored digital interactions or fulfilment of online orders. Their philosophy is rooted in the idea that every shipment is an extension of the brand experience, from the confirmation email to the unboxing moment.
To maintain this level of personalisation while growing, Pondres needed a delivery management platform capable of matching each shipment with the most suitable carrier and service level.
Challenge
Pondres operates three interconnected business areas: physical communication, digital communication and webshop fulfilment. Each requires the ability to meet individual customer expectations. Manual processes, rigid carrier setups and limited flexibility made it difficult to craft personalised shipping experiences at scale.
CEO Marcel Winkelman explains why personalisation must extend through the entire fulfilment process:
It doesn't just apply to the confirmation email that the customer receives when a parcel is sent. It's about the entire process. The communication on and in the box in which a product is sent is often forgotten. We help customers to increase the impact of the moment the parcel is received, by advising them and implementing the ideas.
Marcel Winkelman
CEO, Pondres
To deliver this elevated experience reliably, the team needed a system that could support flexible carrier choices and reduce operational friction.
Solution
Pondres integrated nShift’s delivery management solution with its Boltrics WMS, giving the business a single environment where every shipment can be configured, processed and matched to the most relevant transport option. Carrier selection now adapts automatically based on the shipment’s requirements, which helps Pondres maintain consistent personalisation without manual intervention.
nShift offers an enormous range of transport options and service levels, so the right and best suited carrier is always chosen for the situation. In this way we are able to offer flexibility to our customers.
Marcel Winkelman
CEO, Pondres
The platform also simplified onboarding new clients. With fewer restrictions and faster carrier switching, Pondres can support bespoke logistics setups for different brands.
It is easier for new customers to join our system. It offers a lot more possibilities and we can switch between carriers much faster. That's a huge gain.
Marcel Winkelman
CEO, Pondres
Results
The impact of the new system was immediate. Pondres gained operational flexibility, smoother onboarding workflows and the ability to maintain personalised shipping experiences consistently across customer segments. The improved setup was also well received by existing clients.
We switched to the new system in one go and our existing customers reacted very enthusiastically!
Marcel Winkelman
CEO, Pondres
