GUIDE

Delivering Black-Friday success: Five common mistakes and seven principles of success

This year’s Black Friday looks set to be as popular as ever.

New nShift guide explores the 5 common mistakes online retailers should avoid on this day to ensure Black-Friday success and customer experience excellence.

Where should we email you the report?

What's inside?

The report outlines the most common mistakes retailers make — from leaving preparation too late to neglecting delivery options — and presents seven clear principles that help ecommerce businesses boost conversions, reduce costs, and strengthen customer loyalty.

Key takeaways:

  • Learn seven proven principles to increase conversions, enhance customer experience, and reduce returns.

  • Discover data-backed insights - like how varied delivery options can lift conversions by 20% and timely updates cut support calls by 60%.

  • Understand how to align your brand with customer values, offering convenience and sustainability that drive long-term loyalty.

delivering-bf-success

Key stats

~80%

of carts are abandoned on Black Friday

72%

of consumers consider sustainability when shopping

33%

of items bought on Black Friday are returned

Win Black Friday & beyond

Browse expert insights, stats, and resources curated to help you win peak season.