REPORT

What's really happening in 2025 ecommerce? 
Retail & logistics trends half-year report

 

Published July 2025

European retail is at a tipping point. 

Cut through the hype and dive into the seven critical shifts reshaping ecommerce and delivery right now:

  • Unified commerce lagging
  • Cross-border delivery spiking
  • Social commerce buzzing
  • Last-mile costs (spoiler: they are up)
  • Sustainability under pressure
  • AI and automation saving money
  • Regulation getting real

Download now to discover how these trends are unfolding and what’s next. 

 

Why now

At the start of 2025, bold predictions were made. Now, halfway into the year, it's time to explore where the industry stands and where it's heading.

Grab your free, in-depth report today because:

  • Peak season is around the corner
  • Real-time commerce waits for no one
  • The first half of 2025 is already behind you

 

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See how fast the game is changing:

With global ecommerce hitting $4.8T in 2025, the pace is accelerating.

0%

of retailers have unified commerce setups

0%

lower fulfillment costs for fully integrated retailers

0%

of EU shoppers now buy cross-border

0%

of businesses report higher last-mile costs

0%

of retailers are scaling back sustainability

0%

of consumers still want greener options

Meanwhile, frontrunners are acting:

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Optimizing checkout and delivery choice

Improving conversions and CSAT by streamlining delivery options and integrating with live carrier data.

→ See how one brand cut WISMO calls by 50%

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Automating warehouses and route planning

Using AI to reduce logistics costs by up to 30% and boost reliability.

→ Discover the tools behind 25% higher productivity

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Upgrading cross-border delivery workflows

Eliminating friction with localized payment, customs, and returns experiences.

→ Learn how global leaders build shopper trust

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What you'll get

A rapid-fire download of what’s really happening in European ecommerce:

  • Mid-year perspective on what's changed since January
  • The biggest trends reshaping retail and logistics
  •  Eye-opening stats, insights, and seasonal context
  • Sharp, strategic recommendations from industry experts

 

Download report

The answers are in...

And the retailers taking action today are shaping what happens next.

Download now