Imerco meets 240% surge in peak-season demand with nShift Ship

Customer Story Delivery Management nShift Ship

Imerco's diverse delivery needs left a need to build a delivery process that could meet their complex requirements. And it had to be one that could handle a 240% increase in demand during the peak season.

By forming a partnership with nShift Ship and with a newly established Autostore, Imerco has created a smart, sophisticated and scalable delivery process that has supported a 14% increase in annual shipments.

Solution used

nShift Ship

 

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The challenge:  

Imerco is Denmark's leading retailer of kitchenware and home goods.

To maintain and build on the brand’s significant omnichannel success, it is critical that they can safely ship their goods from the warehouse to 165 stores across the country, as well as to end consumers. They specialize in kitchenware, table settings and home accessories. Many of their products require careful handling and shipping. Most recently, Imerco has invested significantly in a "next-generation" robotic warehouse involving AutoStore from Element Logic.

Creating such a sophisticated yet agile delivery process can be challenging, even when demand is steady. But during the peak season, Imerco's orders increase by as much as 240%. The delivery process must be able to scale up to match.

Imerco decided to invest in a delivery platform that could meet these needs.

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The solution: 

Imerco decided to place nShift Ship at the heart of its delivery process. Because of nShift's extensive carrier network, the company was able to quickly and simply connect to the range of carriers it needed to meet its various delivery needs.

nShift Ship enabled the team to:

  • Secure shipment to the warehouse
  • Deliver goods from the warehouse to the stores
  • Manage efficient-last-mile deliveries from warehouses to customers

It's crucial that the platform can scale up its support during times of high demand. During peak season, the warehouse adds another twenty packing stations. nShift Ship scales, accordingly, ensure that printing labels and relevant documents is printed quickly and accurately.

nShift Ship integrates seamlessly with Imerco's WMS and with AutoStore, the platform that coordinates the activity of the warehouse robots.

Our shipping needs are as diverse as they get. We are constantly looking to ship large quantities of expensive and sensitive goods, so that the right products are ultimately in the right place at the right time. We are constantly investing in the innovation of our cutting-edge warehouse so that we can meet ever-growing demands for our products. It was crucial that we secured a delivery partner that could match these high standards and grow and develop with us.

Steen Kokholm Jørgensen, Director IT & Business Development at Imerco

 

The results

  • Shipments have increased by 14% per year - outbound shipping from the warehouse has increased from 620 thousand to over 800 thousand in the last 2 years
  • 240% scale-up in shipping operations – to meet peak demand
  • Flexibility in order fulfillment – with nShift enabling both click and collect and shipping from stock
  • Greater visibility of deliveries – so the team can see what's being sent from one central hub
  • Strong omnichannel growth – it's not just about the practicalities of getting products from A to B. It’s also about ensuring that stores have the stock they need, which is crucial for building trust with customers. Agile delivery capabilities have helped drive omnichannel success, with the company's revenue exceeding €230 million
  • Scalable support for the business as it grows – nShift and Imerco have formed a long-term partnership that has become part of each other's growth stories. As the warehouse has become more technologically sophisticated, nShift Ship has adapted to new processes.

nShift Ship gives us the scalability we need. Ensures that our stores can get their hands on the products that are popular locally. nShift has helped us develop our customer experience. Together, we run a smart, flexible delivery service that meets peak demand and drives our impressive omnichannel growth.


Steen Kokholm Jørgensen, Director IT & Business Development at Imerco