RNB Retail and Brands is a multichannel retail group with in-house clothing production, 900+ store touchpoints across several brands such as Polarn o Pyret, Brothers and Man of a kind, and a growing ecommerce operation. With goods produced primarily in Asia and distributed through a central logistics centre in Borås, Sweden, the business required a delivery infrastructure that could keep up with expansion and offer customers more choice at checkout.

Challenge

RNB’s logistics environment spans production in Asia, distribution to Scandinavian stores and ecommerce fulfilment for multiple brands. Historically, much of this was handled via a 3PL, which created long lead times and added costs whenever RNB wanted to change or add a carrier.

For a business operating across several markets, this lack of flexibility made it difficult to adapt to customer expectations, local delivery preferences and peak-season shifts.

We have really benefited from nShift Checkout to offer our customers freedom of choice in the Swedish market.

Martin Jungertst

Head of Logistics at RNB Retail and Brands

The company needed a neutral delivery management layer that integrated with checkout, supported rapid carrier configuration and could grow with their international ambitions.

Solution

RNB implemented nShift Delivery and nShift Checkout to connect ecommerce, 3PL processes and logistics teams through a single delivery workflow. Checkout now generates the order file and sends it simultaneously to the 3PL and nShift Delivery, ensuring consistent handling and automated label generation.

A key advantage was gaining access to nShift’s carrier network, enabling RNB to make strategic adjustments quickly across different markets.

When we went live with nShift Delivery, we changed our ecommerce carrier for Sweden and within the EU, which had not been possible before. Now, we are much more active in adding and changing carriers, which makes a huge difference.

Martin Jungertst

Head of Logistics at RNB Retail and Brands

RNB also used nShift to offer customers unified tracking and improved visibility across multiple online shops, creating a more cohesive post-purchase experience.

Results

With nShift powering checkout and delivery, RNB can offer customers more relevant and flexible delivery options based on their location and brand:

  • Polarn O. Pyret customers now have up to four choices: pickup point, home delivery, mailbox delivery or in-store collection
  • Brothers customers have three options
  • Man of a kind offers home delivery and pickup point

This level of choice was not possible before, especially for pickup-point selection.

Customer feedback has been strongly positive:

Previously, customers did not even have the option to choose between pick-up points, but now they can choose between several shipping alternatives, which is an increased freedom of choice that we could not offer earlier. The customers are very happy with that.

Martin Jungertst

Head of Logistics at RNB Retail and Brands

With the new system in place, RNB is now exploring the next phase: expanding multicarrier delivery options into additional international markets.