nShift urges businesses to improve delivery resilience as ecommerce operations scale
European retailers risk significant financial and operational losses due to transport disruption, technical outages and constrained delivery capacity, according to a new guide from nShift. The company warns that many businesses remain overly reliant on a single delivery carrier, leaving them vulnerable to disruption and service failure.
nShift, the global leader in delivery and experience management, has published a new guide, "Scale your ecommerce operation without limits". The guide highlights how single-carrier strategies can negatively impact customer experience, reduce conversions and limit a retailer's ability to scale. Even minor issues, such as an API failure or temporary capacity constraints, can cause widespread delivery disruption when no alternative carrier options are available.
The guide recommends that retailers adopt a multi-carrier approach through a centralized delivery management system to improve resilience and protect the customer experience. By using multiple carriers, businesses can continue to fulfill orders even when one provider experiences disruption.
Key recommendations from the guide include:
- Eliminating single points of failure - using multiple carriers ensures there is always a fallback option, allowing deliveries to continue even when one provider is unavailable
- Automatically selecting the best carrier for each delivery - multi-carrier delivery software enables retailers to compare cost, speed and emissions in real time and assign the most suitable carrier for each order
- Using data to make better carrier decisions - live performance scorecards provide insight into carrier costs, transit times and success rates, enabling businesses to switch quickly when performance declines
- Offering clear delivery choice at checkout - clearly presented delivery options that are easy to compare help shoppers find the best fit, improving conversion and customer satisfaction
- Understanding what works and scaling effectively - accurate, timely delivery metrics allow teams to identify successful strategies and scale them with confidence
Retailers are under increasing pressure to scale ecommerce operations while maintaining a reliable delivery experience. This guide highlights the risks of relying on a single carrier and shows how a multi-carrier approach can help businesses build resilience, protect customer experience and support sustainable growth.
Read the full guide: Scale your ecommerce operation without limits - how to build resilient multi-carrier delivery options
