Unlocking delivery excellence: Key findings from the nShift webinar series

Last update: 31.07.2025

In this blog:

1. Intro
2. A journey through the polls: From friction to solutions
3. Turning insights into action: your next steps
4. Don't miss this recorded interactive webinar
5. Further reading: Delivery excellence insights FAQs

Intro

Picture this: it’s peak season, orders are flooding in, and your team is navigating a landscape where efficiency, transparency, and sustainability are non-negotiable. This isn’t just the future of logistics and it’s the current reality for businesses everywhere. At nShift’s recent webinar series, we set out to do more than present slides and product features. We listened. We invited your votes, learned from your pain points, and built a story that reflects real challenges faced across the industry and the strategic moves that drive success.

A journey through the polls: From friction to solutions

Let’s start at the beginning: our first live poll. As dozens of logistics leaders tuned in, we asked, “What’s your biggest delivery challenge right now?” Instantly, capacity management during peak periods shot to the forefront. The response spoke volumes, with nearly half of participants signaling strong agreement through the poll. Anyone who’s experienced the pressure of sales surges and Black Friday, holiday seasons and other peak periods knows what’s at stake: lost parcels, delayed deliveries, and ultimately, disappointed customers.

But here’s where the story shifts from challenge to action. Forward-thinking businesses aren’t accepting bottlenecks as a given. With nShift’s Capacity Optimization Tools and seamless Carrier Management Software, our customers are transforming chaos into control and integrating multiple carriers, scaling workflows at speed, and keeping customers informed with automatic updates. When demand spikes, your operations don’t have to skip a beat.

Next, our attention turned to future investments. The poll results told a compelling story: 39% of industry leaders are prioritizing sustainability, with automation and real-time tracking close behind. Why? Because leadership today means building operations that are both resilient and responsible. Compliance with regulations like CSRD isn’t just a checkbox and it’s an opportunity to stand out.

This is where nShift’s value proposition shines. Our Greener Delivery Solutions allow you to track emissions, optimize routes, and align logistics with customer values. Automation and once a buzzword and is now mission-critical, streamlining everything from label generation to carrier selection. Add in real-time tracking, and you’re not just delivering goods and you’re building trust, one transparent update at a time.

As we navigated through the webinar slides, the next poll zeroed in on customer pain points. The result? Almost half said late deliveries cause the most frustration. Others pointed to limited options at checkout and lack of accurate tracking. Every one of these touchpoints shapes loyalty and one missed ETA or rigid delivery window can mean a lost customer.

nShift customers counter this with choices. Flexible Delivery Options like pick-up, same-day, and scheduled slots turn one-size-fits-all into a competitive advantage. Detailed tracking keeps shoppers in the loop, reducing anxiety and improving satisfaction. When your delivery model flexes to meet demand, every experience feels personalized.

Finally, we challenged the audience with a future-forward question: “Is your business using predictive analytics?” Only a handful had taken the leap, while most were at the starting line. Here lies enormous untapped potential. Predictive tools can anticipate bottlenecks, optimize inventory, and save costs before problems surface.

nShift’s growing suite of Predictive Analytics gives you the edge to forecast and adapt. It’s about more than dashboards and it’s actionable intelligence, turning hindsight into foresight.

A central question we hear from businesses is, “Why is my parcel tracking not updating?” Reliable parcel tracking software is now essential to the modern delivery experience, since customers expect transparency and real-time updates. When expectations aren’t met, trust and satisfaction take a hit. Efficient delivery management doesn’t just solve technical issues; it drives repeat business and cuts down on costs.

But it goes deeper. Many leaders are also asking, “What is service delivery management, and why does it matter?” In short, service delivery management ensures that every part of the post-purchase journey, from accurate tracking to on-time fulfillment, runs seamlessly. Getting it right unlocks efficiencies, raises customer satisfaction, and builds your reputation as a delivery partner that always delivers.

Turning insights into action: your next steps

What emerged from the polls wasn’t just a snapshot of industry sentiment and it was a blueprint for competitive advantage. Capacity crunches, customer demands, sustainability, and digital transformation aren’t isolated challenges. They’re intertwined, and the best logistics teams tackle them holistically.

If you’re looking to translate these insights into real-world gains:

• Invest in scalability. Technology that flexes during peaks is the foundation of resilience.
• Put customers first. Flexible delivery options and clear communication build loyalty.
• Champion sustainability. Embrace solutions that reduce your environmental footprint and show customers you care.
• Embrace data-driven logistics. Start small with analytics and grow your predictive capabilities as you scale.

At nShift, we believe in delivery as a lever for growth and not a pain point. Everything we build is designed to make logistics smarter, greener, and more customer-centric. The results from our webinar polls confirmed what we see day to day: the right tools, paired with industry insight, set businesses apart.

Ready to turn these lessons into action? Explore our solutions here and see how you can reimagine delivery management every step of the way.

Don't miss this recorded interactive webinar

The webinar series isn’t just about theory. It’s about solving real friction points, learning from fresh data, and showing you how to create delivery experiences your customers will remember (and come back for).

If you’re in e-commerce, operations, CX or growth — and you care about your delivery, checkout, track and returns experience — this one’s for you.

Further reading: Delivery excellence insights FAQs

What are the key delivery challenges?

The series highlighted misalignment between checkout promises and delivery execution, inefficient post‑purchase communication, and reverse logistics viewed as a cost center rather than growth driver.

How can businesses balance delivery cost and customer convenience?

Providing flexible delivery options—like lockers, in‑store pickup, and flexible times—boosts satisfaction but adds complexity. Automation platforms help manage carrier selection and routing rules to simplify logistics.

How much can WISMO inquiries be reduced through proactive updates?

Branded real-time tracking and proactive notifications can reduce WISMO (“Where Is My Order?”) calls by up to 60%, freeing customer service teams for higher-impact tasks.

What is the role of predictive analytics in delivery management?

Predictive analytics enables real-time anticipation of bottlenecks, inventory mismatches, and routing delays, turning historical data into forward-looking action.

How can returns be transformed into revenue opportunities?

Streamlined returns workflows can re-convert up to 30% of returns into exchanges; automation and circular economy practices turn returns into growth machines, not cost centers.

Why is delivery ownership important for premium brands?

Brands like Hotel Chocolat control delivery through every touchpoint to enhance trust and loyalty, emphasizing delivery ownership as a customer experience differentiator.

What sustainability considerations were emphasized in the webinar?

The webinar emphasized balancing eco-friendly delivery with speed and cost—recommending greener options like lockers or multi-drop as part of customer experience strategies.

What overarching message connects delivery, tracking, and returns?

The golden thread: aligning checkout promises, proactive post-purchase communication, and return strategy enables growth. Logistics isn’t just back-end—it’s a strategic growth lever.