Renowned kitchen appliance maker Smeg launched its e-commerce operations in the Nordic region in 2014. Initially, the company managed deliveries through multiple carriers across separate systems - a process that quickly became too complex.

Switching to Delivery brought all consignments into a single platform, giving full visibility over shipments and automating notifications for customers.

The next step was to bring that same simplicity to the checkout, empowering customers to decide how and when their orders would arrive.

Challenge

While Smeg’s logistics had become more efficient, limited delivery choice at checkout was still affecting conversions.

Customers increasingly expected flexibility, from home delivery to local pickup, and the lack of options risked abandoned baskets.

Internally, Smeg also needed greater control over regional shipping costs to provide accurate pricing for every postcode.

Solution

Integrating Checkout alongside Delivery gave Smeg complete visibility and flexibility at both ends of the customer journey.

Customers can now select their preferred delivery type and instantly see shipping costs based on their own postcode.

We’re really pleased with nShift Checkout. Customers can see the cost of shipping on the basis of their own postcodes, and we can manage shipping prices from a single location. This is a very neat solution.

Jens Hallenheim

E-commerce Manager, Smeg


The integration also improved transparency for Smeg’s internal teams, who can now monitor every shipment from dispatch to delivery through one unified view.

Having all our consignments in a single location makes life a lot easier. If I want to see where a consignment is, I just have to click to access the carrier’s website. I think it’s great.

Jens Hallenheim

E-commerce Manager, Smeg

Results

The new setup has helped Smeg reduce customer service workload, simplify rate management, and increase conversions through better delivery choice.

Now a notification is automatically emailed to customers where they can see which products have been sent and track the consignment. This has made life a lot easier for us and has saved us numerous emails and telephone calls to customer service.

Jens Hallenheim

E-commerce Manager, Smeg

Today, Smeg continues to use Checkout and Delivery to give its customers greater transparency and peace of mind, turning delivery into a key differentiator for the brand online.