Sweden Buyers Club simplifies scale and strengthens customer experience

Sweden Buyers Club (SBC) is redefining how consumers buy everyday goods, with a broad selection of over 800,000 products, from outdoor furniture and home electronics to groceries and office supplies. Paying members unlock the full benefits of the platform, gaining access to wholesale prices, while standard members can also shop the entire range at competitive prices.

Alongside its core membership platform, SBC operates several specialised online storefronts, such as bookhero.se and kontorsboden.se, each powered by the same scalable delivery and logistics network.

With annual growth of 30–40% and close to 200,000 parcels shipped, SBC needed a delivery system that could scale just as fast.

 From the moment customers click “buy”, SBC’s goal is to make delivery as effortless as the purchase itself. Every order must arrive quickly and safely, with clear communication every step of the way. Meeting that standard demands a network of trusted carrier partners and a logistics system that can flex to any product, destination or customer expectation.

To deliver on that promise, SBC implemented nShift’s delivery and experience management platform connecting everything from checkout to last mile. The platform automates key processes, enhances the post-purchase customer journey and gives the team full visibility and control over every delivery. With Checkout, Delivery and Track working together, SBC has expanded its carrier network, scaled ecommerce operations, and reduced delivery-related customer queries.

Challenge

Scaling complexity across storefronts and carriers

SBC is anything but a typical online store. Its membership model gives customers access to more than 800,000 products at near-wholesale prices, from books and beauty products to outdoor furniture. Alongside this, SBC has launched specialist e-commerce sites focused on categories like books, furniture and office supplies. To support this growth, SBC needed a logistics platform capable of uniting its primary warehouse in Länna with six carrier partners into one connected system, automatically matching the right carrier to each product while giving customers real choice at checkout.

All of these channels share the same logistics backbone. Whether customers are buying olive oil, a computer screen or a Lounge Sofa Set, SBC needed one system to support every category connecting carriers, fulfillment methods and customer preferences in a single, seamless process. The company’s delivery management capability also had to flex around storefront launches, promotions, and seasonal peaks, creating a constant balancing act for its logistics team. Managing that diversity at scale demanded more than a one-size-fits-all approach.

Solution

Connecting checkout, delivery and tracking into one delivery management backbone

To bring order to complexity and consistency to scale, SBC built its logistics operations around the nShift delivery and experience management platform. The platform unites every part of the delivery process - from purchase to doorstep - into a single, connected ecosystem that grows with the business:

• nShift Checkout gives customers relevant delivery choices at the point of purchase, dynamically matching product, destination and preference
• nShift Delivery simplifies carrier management, enabling SBC to test, switch and scale carriers without costly integrations
• nShift Track keeps the post-purchase journey in SBC’s hands with branded tracking and tailored communications

Results

Scalable logistics, consistent customer journeys

With nShift at the center of its logistics operations, SBC has established a foundation for sustainable growth and international expansion. Key outcomes include: 

• Faster carrier onboarding: new carriers can be added in hours rather than days, enabling SBC to scale effortlessly during seasonal peaks and respond instantly to new business opportunities.
• Reduced customer service load: fewer delivery-related queries are easing pressure on support team and enabling growth without increasing headcount.
• Seamless storefront scaling: new storefronts and retail concepts can be launched quickly without disrupting the customer journey
• Stronger brand control: branded tracking and communications keep customers engaged and prevent the post-purchase experience from defaulting to generic carrier sites