Founded in 1981, VITA operates 117 stores across Norway and sells more than 12,000 products online. As Norwegian shoppers increasingly expect speed and choice in delivery, VITA set out to reimagine its checkout experience. The company wanted a setup that brought instant clarity to customers, automated warehouse processing and aligned delivery promises with what carriers could actually support.

Challenge

Norway has the most speed-sensitive online shoppers in the Nordics, with customers willing to pay more for fast delivery. To stay competitive, VITA needed to offer:

  • very short delivery windows
  • a modern, flexible checkout
  • multiple delivery methods (store pickup, OOH, home delivery, express)
  • carrier performance visibility and control

Their existing e-commerce setup did not connect checkout, payments, warehouse and delivery logic into one flow, making it harder to automate, scale or meet an ambitious delivery promise.

Solution

VITA rebuilt its checkout and delivery logic using nShift’s delivery and experience management platform, combined with Avensia Nitro’s address management and Adyen’s payments solution.

The platform now connects VITA’s e-commerce site directly with its warehouse and carriers so new orders are processed quickly and reliably. Delivery managers can monitor each shipment, verify that delivery promises are met and adjust carrier options based on performance or customer needs.

Speed and flexibility are at the heart of our lightning-fast delivery experience with customers now able to pick-up their purchase in just 30 minutes from conveniently located stores.

Kristian Sonnenberg

Chief of Digitalization & Technology, VITA

The setup also enables VITA to easily add new delivery methods, from click-and-collect and out-of-home to express options, and present these clearly at checkout.

From our automated warehouse in central Norway, we ensure customers get what they want, when they want it while offering multiple transport partners means we give shoppers the freedom to choose the delivery option that suits them best.

Kristian Sonnenberg

Chief of Digitalization & Technology, VITA

Results

VITA’s new checkout experience now supports a bold delivery promise: 30-minute click-and-collect and next-day delivery to large parts of Norway. Automation reduces manual handling, accelerates order processing and supports high delivery accuracy. By expanding delivery choice at checkout, VITA is also positioned to increase conversion, strengthen loyalty and maintain its competitive advantage in a speed-driven market.

With nShift, we’re able to deliver on our promise every single day.

Kristian Sonnenberg

Chief of Digitalization & Technology, VITA