Your delivery deep dive for the ☀️ season

From beach reads to boardroom insights, our summer picks help you convert more, return better, and deliver smarter.

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Fresh facts
to spark ideas

So... what's really going on? TikTok trends, shifting peak seasons, AI-powered care, and delivery networks on the move.

Get the sharpest seasonal signals and what they mean for your ops.


Read more

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Real insights
you can act on

Up to 20% more conversions, just by offering better delivery choices?

Explore blogs and guides on checkout optimization, returns psychology, and the customer journey that converts. 


Explore resources ➔

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Binge-worthy content
for your travels

51 years since the first barcode, and delivery is still evolving fast.

Watch webinars and read real-life stories to see how leaders are winning the post-purchase moment. All in 30 minutes or less.


Browse content ➔ 

Report

What's really happening in 2025 ecommerce?

Retail & logistics trends half-year report

At the start of the year, we mapped out the big forces shaping retail and delivery.

Now it’s time to check what’s holding true, what’s already changed, and where things are headed next.

High season, low stress

August delivery, minus the chaos

Orders are flying in.

But the printers jam, the carrier’s unavailable, and the backup label process is written in Klingon.

Why? Because their system doesn’t talk to 8 carriers.

Shipping shouldn’t feel like Tetris. Especially in August.

With nShift, you get access to 1000+ carriers.

Plug in. Keep moving. Even when the sun’s out.

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Spotlight

Are festivals the new Black Friday?

Faster fashion, smarter fulfilment, and the rise of second-hand logistics: explore how summer's cultural calendar is reshaping delivery models. 

So… what’s really going on out there?

If you’ve felt like this summer’s a little different, you’re not wrong.

The pace hasn’t slowed, but the patterns have shifted. What used to be predictable is suddenly up for debate, from how shoppers browse to when peak season begins.

It’s not chaos, but it’s definitely not business as usual.

We’re seeing the delivery and ecommerce landscape in Europe adapt in real time: new habits, fresh pressure points, and emerging ideas about what good service really means. No one has all the answers, but there are signals worth paying attention to.

You’ll find a few of them here. If something resonates… you know where to find us.

 

🧑‍💻 Social shopping explodes, but mind the gap

Gen Z is already shopping straight from TikTok feeds. Yet while Europe’s social commerce market has grown to €146B, it’s trailing the pace of the US and Asia. With platforms adding new features and younger shoppers driving demand, the opportunity is real, but delivery expectations are sky high.

Get more insights →

📦 PUDO networks surge

Out‑of‑home delivery is booming: Europe is preparing for parcel peaks with a 15% projected increase in PUDO share by 2025. Major players like DHL and DPD are racing to build capacity.

Read more →

🛍️ Black Friday may start in August

Early deals are becoming the new norm. In Australia, Black Friday 2025 promotions are already rolling out in October, aiming to stretch Q4 impact and avoid inventory bottlenecks.

Timing insights →

♻️ CSRD tweaks incoming

EU's CSRD is evolving: new “Omnibus” regulations aim to simplify sustainability disclosures and ease compliance burdens for businesses as of mid‑2025.

Learn the details →

🧠 Customer care gets a quiet AI upgrade

One sign of the shift? More retailers are automating up to 50% of delivery-related inquiries, but only when tracking data is structured and standardized. It’s less about chasing shiny tech and more about solving real problems faster, with fewer human hands.

Read more →

Insight

Ecommerce myths that should stay on holiday

Some old-school beliefs about delivery just won’t die, despite mounting evidence to the contrary. But as customer expectations evolve, so should your strategy.

This season, let’s leave these outdated beliefs behind:

❌  Fast delivery is all that matters
❌  Returns are just a cost center
❌  Customers stop caring after checkout
❌  One carrier is enough
❌  Warehouse slowdowns are normal

Truth bomb: Nearly 9 in 10 shoppers say the shipping experience shapes their entire opinion of a brand (UPS Capital study).

Forget the myths. Grab the sunscreen, update your playbook, and deliver smarter.

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2025 Trends check-in: Are you ready for the second half of the year?

Social shopping is heating up (+21% YoY). Only 17% of retailers feel ready for unified commerce. And 66% of customers say they’ll pay more for greener delivery.

Get the mid-year report that shows what’s hot, what’s not, and what to do next.

Video

The barcode that changed everything

A pack of gum and a beep: this is how modern logistics began.

It started in 1974 with a pack of Juicy Fruit.

Now, 5 billion barcodes are scanned daily, powering global trade, tracking, and the entire e-commerce experience.

From checkout magic to carrier intelligence, smart returns to sustainability tracking, this short video celebrates the most overlooked innovation in logistics.

Why parcel lockers make sense in 2025

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Lockers cost up to 59% less than home delivery

A recent analysis of European delivery models found that parcel lockers reduce last-mile expense by roughly 59% vs. doorstep.

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Fewer trips = less fuel + faster routes

Research shows that locker-based delivery vans can handle 600 parcels per day vs. 60 by home delivery, slashing fuel and emissions.

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Scale saved Amsterdam €121K a year

In De Pijp, switching to lockers cut delivery van costs by €500/day—adding up to €121K annual savings in just one district. 

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Major players double locker footprint

In 2024, Geopost expanded locker locations by 63% to 31,000, while DHL grew theirs by 50% to 36,000 globally.

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24/7 access, fewer rewrite attempts

Unlike timed home deliveries, lockers offer flexible, round‑the‑clock access so parcels don’t sit undelivered. 

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Avoid these common
summer delivery costs

What’s your summer delivery strategy missing?


Summer brings triple-digit growth, but not without logistical cost. From bad codes to redelivery fees, the numbers add up fast.

Here are typical cost sinks that logistics teams see when delivery preparation lags. 

€0.49
Cost of a bad routing code per parcel; just one miscode multiplies quickly.

€4.50
Average cost to handle an undeliverable return, including redelivery and processing

Up to 30%
Extra fuel & overtime on expedited peak shipments across EU logistics firms

€4.77+
Average standard parcel delivery cost within Europe - and often double to neighboring countries.

+15‑20%
Volume surge during summer months in Europe, requiring fast fulfilment scaling.

All good things come in 3's:
Checkout edition

Summer shoppers are impatient. This series unpacks how smarter delivery options drive more completed purchases.

What if your checkout was quietly costing you 30% of sales?
nShift Checkout

What if your checkout was quietly costing you 30% of sales?

by Thomas Bailey
Discover how nShift’s updated Checkout helps ecommerce teams convert faster, scale smarter, and create a delivery experience that customers remember.
The rule that changed everything: a modern logistics scenario
nShift Checkout

The rule that changed everything: a modern logistics scenario

by Thomas Bailey
Discover how modern delivery logic and no-code rules unlock hidden e-commerce value, reduce cart friction, and turn logistics into a growth driver.
The hidden checkout opportunity and how to turn it into a growth lever
nShift Checkout

The hidden checkout opportunity and how to turn it into a growth lever

by Thomas Bailey
Discover how subtle adjustments in your e-commerce checkout, powered by nShift's built-in A/B testing tools, can significantly boost conversions.
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Watch & learn:
Your summer series is here

Binge-worthy and business-savvy: Our four-part webinar series delivers expert tips on checkout, tracking, returns, and loyalty.

Shipping happens

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All good things come in 3's:
Returns edition

From psychology to warehouse strategy, our three-part Returns series is your shortcut to smarter post-purchase experiences.

The hidden psychology of returns: turning costs into revenue drivers (1/3)
nShift Returns

The hidden psychology of returns: turning costs into revenue drivers (1/3)

by Thomas Bailey
How behavioral economics reveals the trillion-dollar opportunity hiding in your returns data. Read more
The real reason people don’t buy? They don’t know how to un-buy (2/3)
nShift Returns

The real reason people don’t buy? They don’t know how to un-buy (2/3)

by Thomas Bailey
Turn returns into growth. Discover how nShift makes returns seamless, branded, and data-driven—boosting loyalty, conversions, and operational speed.
Profit in reverse: The mid-year insight no European e-commerce leader can ignore (3/3)
nShift Returns

Profit in reverse: The mid-year insight no European e-commerce leader can ignore (3/3)

by Thomas Bailey
Returns are a €312B battleground in 2025. See how regulation, automation, and Nordic innovation are reshaping e-commerce and what retailers must do next.
Collection

Moments That Matter guides:
Your summer reading stack


Quick reads, lasting impact: Discover how delivery influences the customer journey in ways that matter most. Three short guides. Zero fluff. 100% growth-minded.

Real stories this summer

From wine to workout wear, see how brands across Europe are turning delivery into a growth lever this season.
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Peak season, perfected

As Hunkemöller’s store network and online volumes expanded, so did the complexity of returns and store drop-offs. With nShift Returns, they scaled operations, cut WISMO queries, and made the returns journey effortless across Europe. The result? Greater efficiency and happier customers, even during the busiest seasons.

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Shipping fine wine across borders

Millésima, a prestigious Bordeaux wine house, needed flawless cross-border logistics to meet growing demand across Europe. With nShift, they simplified EU-wide carrier management and ensured sensitive shipments, like vintage bottles, arrived on time and intact. A toast to smoother flows and satisfied customers.

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Luxury retail, delivered with precision


Stenströms, a heritage Swedish fashion brand, upgraded its delivery operations without compromising on quality or customer expectations. With nShift, they introduced more flexible shipping options, branded tracking, and clearer communication — elevating the entire post-purchase experience. Premium logistics for premium products.

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50% fewer delivery errors and no sweat

K-beauty distributor Glowid tackled a major operational pain point: delivery accuracy. By integrating with nShift, they reduced errors by 50% and streamlined communications with both customers and carriers. The result was fewer complaints, smoother operations, and more time to focus on growth.

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Better tracking, closer customer ties

For fitness brand ICIW, a strong delivery experience is part of the product. With nShift Track, they enhanced branded tracking, proactive notifications, and delivery transparency — reducing inbound queries and increasing customer satisfaction. It’s how they turn first-time buyers into long-term fans.

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Scaling retail without the chaos

Flying Tiger’s colorful, high-volume product range required a delivery strategy that could keep pace. With nShift, they improved cross-border carrier coordination and delivery reliability across their global footprint, all while preserving their playful, customer-first identity. Logistics, without losing the fun.

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Built for peak season and off-season

Explore the nShift Platform

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No pressure, just play around

Step into the Misfits Demo Shop