From beach reads to boardroom insights, our summer picks help you convert more, return better, and deliver smarter.
At the start of the year, we mapped out the big forces shaping retail and delivery.
Now it’s time to check what’s holding true, what’s already changed, and where things are headed next.
High season, low stress
Orders are flying in.
But the printers jam, the carrier’s unavailable, and the backup label process is written in Klingon.
Why? Because their system doesn’t talk to 8 carriers.
Shipping shouldn’t feel like Tetris. Especially in August.
With nShift, you get access to 1000+ carriers.
Plug in. Keep moving. Even when the sun’s out.
Spotlight
Faster fashion, smarter fulfilment, and the rise of second-hand logistics: explore how summer's cultural calendar is reshaping delivery models.
If you’ve felt like this summer’s a little different, you’re not wrong.
The pace hasn’t slowed, but the patterns have shifted. What used to be predictable is suddenly up for debate, from how shoppers browse to when peak season begins.
It’s not chaos, but it’s definitely not business as usual.
We’re seeing the delivery and ecommerce landscape in Europe adapt in real time: new habits, fresh pressure points, and emerging ideas about what good service really means. No one has all the answers, but there are signals worth paying attention to.
You’ll find a few of them here. If something resonates… you know where to find us.
Gen Z is already shopping straight from TikTok feeds. Yet while Europe’s social commerce market has grown to €146B, it’s trailing the pace of the US and Asia. With platforms adding new features and younger shoppers driving demand, the opportunity is real, but delivery expectations are sky high.
Out‑of‑home delivery is booming: Europe is preparing for parcel peaks with a 15% projected increase in PUDO share by 2025. Major players like DHL and DPD are racing to build capacity.
Early deals are becoming the new norm. In Australia, Black Friday 2025 promotions are already rolling out in October, aiming to stretch Q4 impact and avoid inventory bottlenecks.
EU's CSRD is evolving: new “Omnibus” regulations aim to simplify sustainability disclosures and ease compliance burdens for businesses as of mid‑2025.
One sign of the shift? More retailers are automating up to 50% of delivery-related inquiries, but only when tracking data is structured and standardized. It’s less about chasing shiny tech and more about solving real problems faster, with fewer human hands.
Insight
Some old-school beliefs about delivery just won’t die, despite mounting evidence to the contrary. But as customer expectations evolve, so should your strategy.
This season, let’s leave these outdated beliefs behind:
❌ Fast delivery is all that matters
❌ Returns are just a cost center
❌ Customers stop caring after checkout
❌ One carrier is enough
❌ Warehouse slowdowns are normal
Truth bomb: Nearly 9 in 10 shoppers say the shipping experience shapes their entire opinion of a brand (UPS Capital study).
Forget the myths. Grab the sunscreen, update your playbook, and deliver smarter.
Social shopping is heating up (+21% YoY). Only 17% of retailers feel ready for unified commerce. And 66% of customers say they’ll pay more for greener delivery.
Get the mid-year report that shows what’s hot, what’s not, and what to do next.
From garden furniture to chilled rosé, Europe’s summer 2025 shopping trends are turning up the heat with triple-digit spikes.
Fan sales soared 709% in the UK alone
Rosé wine sales spiked 150% once temperatures hit 20 °C
BBQ gear demand doubled across UK and German retailers
Outdoor furniture searches rose 300% YoY
And that’s just the start. Pool accessories, iced drinks, and sunscreen all saw huge uplifts as shoppers moved early to prep for the heat.
For retailers and logistics teams, that means adapting faster (and smarter) to volume shifts, delivery windows, and last-mile expectations.
Triple-digit demand needs double-speed delivery. Is your fulfillment strategy built to flex? Let's chat when you're back.
Video
It started in 1974 with a pack of Juicy Fruit.
Now, 5 billion barcodes are scanned daily, powering global trade, tracking, and the entire e-commerce experience.
From checkout magic to carrier intelligence, smart returns to sustainability tracking, this short video celebrates the most overlooked innovation in logistics.
Fewer trips = less fuel + faster routes
Research shows that locker-based delivery vans can handle 600 parcels per day vs. 60 by home delivery, slashing fuel and emissions.
Scale saved Amsterdam €121K a year
In De Pijp, switching to lockers cut delivery van costs by €500/day—adding up to €121K annual savings in just one district.
24/7 access, fewer rewrite attempts
Unlike timed home deliveries, lockers offer flexible, round‑the‑clock access so parcels don’t sit undelivered.
What’s your summer delivery strategy missing?
Summer brings triple-digit growth, but not without logistical cost. From bad codes to redelivery fees, the numbers add up fast.
Here are typical cost sinks that logistics teams see when delivery preparation lags.
€0.49
Cost of a bad routing code per parcel; just one miscode multiplies quickly.
€4.50
Average cost to handle an undeliverable return, including redelivery and processing
Up to 30%
Extra fuel & overtime on expedited peak shipments across EU logistics firms
€4.77+
Average standard parcel delivery cost within Europe - and often double to neighboring countries.
+15‑20%
Volume surge during summer months in Europe, requiring fast fulfilment scaling.
Summer shoppers are impatient. This series unpacks how smarter delivery options drive more completed purchases.
Binge-worthy and business-savvy: Our four-part webinar series delivers expert tips on checkout, tracking, returns, and loyalty.
From psychology to warehouse strategy, our three-part Returns series is your shortcut to smarter post-purchase experiences.
Quick reads, lasting impact: Discover how delivery influences the customer journey in ways that matter most. Three short guides. Zero fluff. 100% growth-minded.
As Hunkemöller’s store network and online volumes expanded, so did the complexity of returns and store drop-offs. With nShift Returns, they scaled operations, cut WISMO queries, and made the returns journey effortless across Europe. The result? Greater efficiency and happier customers, even during the busiest seasons.
Millésima, a prestigious Bordeaux wine house, needed flawless cross-border logistics to meet growing demand across Europe. With nShift, they simplified EU-wide carrier management and ensured sensitive shipments, like vintage bottles, arrived on time and intact. A toast to smoother flows and satisfied customers.
Stenströms, a heritage Swedish fashion brand, upgraded its delivery operations without compromising on quality or customer expectations. With nShift, they introduced more flexible shipping options, branded tracking, and clearer communication — elevating the entire post-purchase experience. Premium logistics for premium products.
K-beauty distributor Glowid tackled a major operational pain point: delivery accuracy. By integrating with nShift, they reduced errors by 50% and streamlined communications with both customers and carriers. The result was fewer complaints, smoother operations, and more time to focus on growth.
For fitness brand ICIW, a strong delivery experience is part of the product. With nShift Track, they enhanced branded tracking, proactive notifications, and delivery transparency — reducing inbound queries and increasing customer satisfaction. It’s how they turn first-time buyers into long-term fans.
Flying Tiger’s colorful, high-volume product range required a delivery strategy that could keep pace. With nShift, they improved cross-border carrier coordination and delivery reliability across their global footprint, all while preserving their playful, customer-first identity. Logistics, without losing the fun.
Built for peak season and off-season
No pressure, just play around
Not all shipping journeys are created equal. Let's help you turn great delivery into five-star loyalty.
