As national parcel volumes climb 8.3% year-on-year, nShift is supporting Sweden Buyers Club’s rapid scale and delivery ambitions.
Sweden Buyers Club (SBC), the fast-growing online membership retailer, has strengthened its delivery and post-purchase experience with nShift. A move that has helped it achieve record annual growth of up to 40%.
It has implemented nShift’s delivery & experience-management platform to help manage delivery performance and customer satisfaction as its business grows.
SBC’s unique approach blends wholesale-level pricing for members with a growing portfolio of specialist ecommerce brands including bookhero.se and kontorsboden.se. With annual shipments reaching 200,000 parcels, SBC turned to nShift to support its rapid expansion, complex product diversity and consistently high customer expectations.
Ecommerce in Sweden is growing fast. Around 211 million parcels were delivered in 2024 - an 8.3% year-on-year increase[1], while data from Postnord confirms Swedish e-commerce net sales hit SEK 140 billion in 2024[2].
Retailers like Sweden Buyers Club are redefining customer expectations around value and convenience. As parcel volumes rise across Sweden, delivery experience becomes a critical competitive differentiator. Our platform gives SBC the flexibility, visibility and control needed to scale confidently while keeping every delivery on-track and every customer informed.
All SBC storefronts share the same warehousing and logistics infrastructure. Every order - whether a delicate glass vase or a marble dining table - must be matched to the right carrier and communicated clearly to the customer. nShift provides a connected platform that brings structure and consistency to this complexity:
- nShift Checkout gives customers relevant delivery choices at the point of purchase, dynamically matching product, destination and preference
- nShift Delivery simplifies carrier management, enabling SBC to test, switch and scale carriers without costly integrations
- nShift Track keeps the post-purchase journey in SBC’s hands with branded tracking and tailored communications
“Checkout, Delivery and Track give us a single platform to manage a highly complex operation. We can scale carriers, grow storefronts and keep the customer experience consistent,” said Emil Henriksson, CEO, Sweden Buyers Club.
The platform has delivered several operational benefits as SBC continues its growth trajectory:
- Rapid carrier onboarding – new carrier partners can go live in hours.
- Reduced customer-service load – fewer delivery-related queries thanks to clearer communication.
- Faster storefront expansion – new ecommerce concepts can launch without disrupting fulfilment.
- Improved brand control – consistent tracking and notifications across all storefronts.
To learn more about how nShift supports retailers with delivery and experience management, visit nshift.com.
[1] https://pdf.euro.savills.co.uk/sweden/savills-sweden-logistics-market-research-report-spring-summer-2025.pdf
[2] https://www.postnord.se/siteassets/2.-foretag/2.5-foretagslosningar/3.4-e-handel/3.4.2-e-barometern/e-barometern-pdf/e-barometern-2024/eng_e-barometern_2024_annual_report.pdf
