In today's highly competitive e-commerce market, retailers need to find ways to stand out from their competitors and create a lasting impression on their customers. A branded parcel tracking solution is one of them.
By creating a unique and memorable experience, retailers can set themselves apart and create a lasting impression on their customers.
A branded experience can also help to build customer loyalty by creating an emotional connection between the customer and the brand. According to a report by Bain & Company, customers who feel emotionally connected to a brand are 52% more valuable than those who are just highly satisfied.
A consistent branded parcel tracking experience
Consistency is crucial in creating a branded last mile tracking experience. Providing a consistent experience across all touchpoints, from the website to customer service interactions, helps to build trust and confidence in the retailer. According to a report by Accenture, 83% of customers say that consistency across all channels is either very important or extremely important.
A delivery management and branded tracking system clearly owned by the brand can help. When customers know who to contact if they have any issues or concerns with their delivery, they are more likely to feel secure in their purchase and will reduce WISMO calls.
An experience clearly owned by the brand can also help reduce the risk of confusion or miscommunication regarding the delivery process. By providing a clear point of contact, retailers can demonstrate their commitment to providing a positive customer experience and build a loyal customer base.
Grow revenues
A branded parcel tracking experience can also lead to increased revenue by attracting new customers, building customer loyalty, and encouraging repeat purchases. By creating a unique and memorable experience, retailers can stand out and attract customers looking for something special. And when customers have a positive experience with a retailer, they are more likely to remember the brand and recommend it to others.
According to a report by Deloitte, customers who are emotionally connected to a brand are three times more likely to recommend the brand and make repeat purchases.
Providing a branded post-purchase experience can significantly impact a retailer's success. By providing customers with real-time updates and a clear point of contact, retailers can demonstrate their commitment to providing a positive customer experience and build trust and confidence in their brand.
Ready to revolutionize your last-mile delivery management? Discover how nShift's branded tracking solution can optimize delivery operations and improve customer satisfaction and loyalty. Contact us to learn more.
