On 13 November 2025, we brought together our Nordic network of e-commerce, ERP, WMS, payment providers and carriers for an afternoon of insights, innovation and collaboration at our Gothenburg office. Here are the key takeaways from Partner Day Gothenburg.
Partner news: Strengthening the ecosystem
We kicked off with a refreshed look at the nShift Partner Program and how we’re enabling partners to unlock greater value. A key advantage of working with nShift is the power of one integration connecting to more than 1,000 carriers. Combined with scalable products covering the full delivery experience, co-marketing opportunities and our mix of local presence with global reach, partners can provide stronger solutions with less complexity.
A central announcement was the partner certification model: Bronze, Silver and Gold, designed to make partner capabilities clearer and to reward deeper, more advanced integrations. Congratulations to our partner Krokedil, who was surprised with a Bronze certification at Partner Day. The overall goal with the certification is simple: improve integration quality, transparency and the end-customer experience.
Roadmap: what’s coming next
We have invested a lot in our portfolio during the last 12 months. In our roadmap session we gave a sneak-peak on some of the new cool features we will bring to the market in the next period. We have added new carriers to our market leading network and made sure our existing connections are up to date with the latest and greatest from our carrier partners.
Our end-to-end portfolio - spanning Checkout to post-purchase - is evolving into a tightly connected ecosystem, powered by accelerated AI investment. nShift Track is getting a facelift and we are making it easier for all our 3PL customers to support their brands with their own individual brand experience.
The nShift Portal is really becoming the command centre for everything: activation of products, configuration, adding new capabilities and scaling - all in one place.
We also unveiled a brand-new order management module for Delivery customers. This will simplify how merchants connect to leading e-commerce platforms and manage all orders in one place.
With 2026 in sight, we’re doubling down. More features. More performance improvements. More ways for partners and customers to grow with a smarter, stronger delivery ecosystem.
AI & nShift: From hype to practical impact
AI is rapidly reshaping how we build products and how users interact with them and from the questions to the side discussions, it is obvious that AI is now front-and-centre in almost every dialogue we have with our partners. In our fireside chat with Johan Hellman, VP Product Management at nShift, we explored the three pillars guiding our approach: Building with AI, AI Built In, and AI Ready.
AI is already transforming our development process, speeding up engineering and powering new internal tools that accelerate how we build and maintain carrier connections. These capabilities are already improving speed, quality, and consistency across teams.
But the impact goes far beyond the backend. AI is stepping directly into the user experience. Our first agent-driven features are coming to Checkout, giving users a conversational assistant that not only answers questions, but guides best practices to help customers make the most of Checkout.
Looking ahead, we expect the next wave of users won’t all be human - AI agents will interact with nShift, automate tasks and optimise workflows. We're already building the interfaces to make that agent-powered future a reality.
Updated Checkout: Built for modern e-commerce
Our deep dive on the updated nShift Checkout focused on how Nordic consumer expectations are reshaping the checkout experience. Transparency, sustainability and control now matter as much as delivery speed. The updated Checkout is built to support exactly this shift, with a modern, faster interface and a scalable architecture tested for extremely high volumes.
Partners also saw how the new rules engine enables merchants to adjust delivery options dynamically based on any data point, and how A/B-testing makes continuous optimisation easier. With a redesigned API and clearer session handling, the updated Checkout is both easier for developers to work with and more flexible for merchants aiming to increase conversion.
Krokedil & Rebelz: What great integration looks like
Krokedil concluded the sessions with a real-world story from Rebelz, a global martial-arts retailer operating in 54 countries. Together with Krokedil and nShift Delivery, Rebelz automated fulfilment end-to-end, removing manual work and ensuring consistent logic across multiple WooCommerce webshops.
With the introduction of the updated Checkout, Rebelz can now tailor delivery methods for each market, manage pricing rules more precisely and A/B-test to understand which options convert best. The result is a significantly faster, more reliable and conversion-friendly checkout experience - all while running a global operation with a small team.
Read the full Rebelz customer story here.
A final Thank you
We closed the day with food, drinks and networking overlooking Gothenburg. A warm thank you to every partner who attended - your collaboration and insights continue to shape the future of delivery in the Nordics. We look forward to building even more together in 2026.
See pictures, video and slides from Partner Day Gothenburg here.
Author
Thomas Bailey
Product Innovation Lead, nShift
Thomas plays a key role in shaping how new features and platform improvements deliver real value to customers. With a background spanning product, tech, and go-to-market strategy, he brings a pragmatic view of what innovation looks like in practice and how to make delivery experiences work harder for your business.
