Leading skincare company improves customer service with better delivery speeds and reduces customer complaints with new delivery platform
Sweden-based GLOWiD, a provider of Korean skincare as well as skincare inspired cosmetics, has enjoyed rapid growth thanks to its first-rate products and commitment to the customer. But as demand soared across Europe, it meant the team had to spend too much time handling orders and managing the complexities of the delivery process.
The partnership with nShift, the delivery platform, has enabled GLOWiD to optimize its warehouse operations. This has reduced shipping errors and saved thousands of euros through efficiency gains.
GLOWiD’s previous delivery management provider did not integrate with Shopify, so the team had to process deliveries manually. This put extreme time constraints on the warehouse and increased the risk of human error.
Since the team has implemented nShift Delivery and Checkout, they have:
- Reduced order processing time by 83% - from three minutes to just 30 seconds per shipment saving the equivalent of 1.5 full-time employees annually
- Cut delivery errors by 50% - automatic printing has boosted accuracy. Error rates fell by up to 50%, reducing mistakes with shipping selection and label printing. As well as improving accuracy, this freed up time for staff to focus on higher-value tasks
- Improved customer experience – the right process means that deliveries get to the right people at the right time and in the right way. Seamless integration between the ecommerce platform and delivery management means every shipment meets precise carrier specifications. This prevents delays and ensures accurate label generation from the outset
- Cut WISMO (“where is my order?”) inquiries – the improved service has meant a drop in WISMO queries, reducing pressure on customer service teams and improving overall efficiency
The time we’ve saved working with nShift is incredible. We can now focus on growing the business further rather than getting stuck in manual tasks. With our previous delivery management partner, the delivery process was often time-consuming and cumbersome. With nShift, everything is easier.".
Kajsa Karlsson, Warehouse Manager at GLOWiD
Carl Nilsson, Vice President of Business Development at nShift said: “GLOWiD is a brand determined to deliver for its customers. By working together, we have been able to achieve real efficiencies in the warehouses, improved delivery accuracy and streamlined operations. This is the crucial ‘behind the scenes work’ that enables the brand’s delivery experience to match the high-quality of its products.”
Press coverage:
- Retail Systems - https://retail-systems.com/rs/Glowid_dms_reduced_delivery_errors_by_fifty_per_cent_the_firm_said.php
- RTIH - https://retailtechinnovationhub.com/home/2025/5/31/skincare-company-glowid-reduces-delivery-errors-by-50-following-deployment-of-nshift-technology
- Retail Technology - https://www.retailtechnology.co.uk/news/8451/glowid-reduces-delivery-errors-by-50/
For more information on press release, please contact
Robin Grainger: robin.grainger@fourteenforty.uk
James Ellerington: james.ellerington@fourteenforty.uk
About nShift
nShift’s delivery & experience management platform drives ecommerce success. Grow beyond limits with constant innovation and the world’s largest carrier network. Build customer loyalty with end-to-end tools that enhance experience. Unify data into usable insight that connects and optimizes processes. With nShift, make delivery the essential link between your brand and your customers.
