nShift to incorporate the Nordic Swan Ecolabel for e-commerce deliveries

nShift to incorporate the Nordic Swan Ecolabel for e-commerce deliveries

95% of the Nordic consumers know the Nordic Swan Ecolabel and 64% of consumers who know it, look for the Nordic Swan Ecolabel when choosing products.

nShift, the global leader in delivery management software, today announces it is to incorporate the Nordic Swan Ecolabel for e-commerce deliveries.

The Nordic Swan Ecolabel is the official independent and third-party certified ecolabel of the Nordic countries, enforcing tough environmental requirements in all phases of a product’s lifecycle. The Nordics are often attributed as sustainability leaders, demonstrated by their position in the Europe Sustainable Development Report 2021[1] (Finland 1st, Sweden 2nd, Denmark 3rd and Norway 5th). 

According to recent research, 95% of the Nordic consumers know the Nordic Swan Ecolabel, and 64% of Nordic consumers who know it, look for the Nordic Swan Ecolabel when choosing products[2]. As a result of the implementation, nShift will clearly highlight carrier services labelled with the Nordic Swan Ecolabel in Checkout, Ship and Track.

E-commerce logistics services labelled with the Nordic Swan Ecolabel will be easily searchable in nShift’s extensive carrier library so customers can quickly identify certified delivery options that are a better choice for the climate and the environment. The first services labelled with the Nordic Swan Ecolabel are expected to be certified during the third quarter of 2023, and the label will be searchable thereafter.

Sean Sherwin-Smith, Product Director Post-purchase at nShift. “Sustainability is now a real point of difference for retailers. When it comes to how and where consumers shop, they expect to be able to make a choice that’s better for the environment and, if they can’t get it, may take their custom elsewhere. We're working with Nordic Swan Ecolabel to make it easier for retailers to build environmentally responsible options into their delivery management strategies.”

Per Sandell, Head of Business Area Finance and Logistics at Nordic Swan Ecolabel said, “Being able to choose more sustainable delivery options is important to many consumers. But consumers are confused by different green claims and messages in the check-out. Therefore, the Nordic Swan Ecolabel, as the Nordic’s official ecolabel, is a welcome guide for consumers. With the Nordic Swan Ecolabel in the checkout, the complexity of choosing delivery is simplified. Consumers are hereby able to contribute to the necessary green transition of the transport sector.”

nShift empowers retailers and webshops to offer outstanding end-to-end delivery experiences, from checkout to returns:

  • Checkout – a solution that fully integrates with webshops to facilitate a range of delivery options, while supporting higher conversion rates
  • Ship – enterprise-grade delivery management software which solves complex label printing and carrier booking challenges, connecting to more than one thousand carriers
  • Track – a cutting-edge post-purchase customer experience that builds brands and customer loyalty
  • Returns – a consumer-friendly reverse logistics solution that helps convert 30% of returns to exchanges by making the process easier for shoppers


Nordic Swan Ecolabel e-commerce logistics: 

  • Reduce energy consumption and climate impact in the logistics network. 
  • Stimulate fossil-free home deliveries. 
  • Ensure a good basic level of the vehicle fleet, which is gradually increased through investments in electrical, hydrogen and biogas vehicles. 
  • Imply gradually increased use of renewable energy in the logistics network.
  • Promote employment contracts in line with collective agreements or similar.     
  • Provide financial incentives for reduced air in e-commerce packaging. 

Who can get the Nordic Swan Ecolabel? Nordic transport and logistics companies can apply to become licence holders. After an approved licensing process, they can offer Nordic Swan Ecolabel e-commerce transportation to e-commerce businesses. At checkout, consumers can choose a Nordic Swan Ecolabel delivery option. 

[1] https://www.sdgindex.org/reports/europe-sustainable-development-report-2021/

[2] Nordic Consumer Survey on assignment from Nordic Ecolabelling (IPSOS 2022)


For more information about the Nordic Swan Ecolabel, please contact

Linnéa Hallgren, Nordic Swan Ecolabel: linnea.hallgren@svanen.se / (+46) 0707 29 78 32

Contact us

For more information, please contact

Robin Grainger: robin.grainger@fourteenforty.uk

James Ellerington: james.ellerington@fourteenforty.uk  

About nShift

nShift is the global leading provider of cloud delivery management solutions enabling frictionless shipment and return of almost one billion shipments across 190 countries annually. nShift’s software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The company is headquartered in London and Oslo. It has over 500 employees across offices in Sweden, Finland, Norway, Denmark, United Kingdom, the Netherlands, Belgium and Romania.

Get the latest news and updates

Book a demo with one of our sales team today

Book a demo

Ask us anything you like about our products

Contact us