On February 5th, Skive set the stage for one of Denmark’s most inspiring e-commerce events: Ehandelsdagen. Online shop owners, founders, e-commerce managers, and marketing professionals gathered for a full day of insights, practical tools, and valuable networking.
nShift was proud to be there as exhibitors and as sponsors of the afternoon cake and branded candy.
If you couldn’t attend, here’s a recap of the key highlights.
From startup to market leader: real growth journeys
One of the most impactful parts of the day came from the keynote online shops sharing their journeys from early beginnings to becoming leaders in their categories.
They spoke openly about:
- What it really takes to scale
- Mistakes made along the way
- The importance of efficiency
- How strong operations support growth
A clear message ran through all presentations: growth doesn’t happen by chance. It’s built on strong foundations, continuous optimization, and the courage to adapt when needed.
AI & automation: smarter ways to scale
Technology was another major theme throughout the day. Sessions highlighted how AI and automation are no longer optional tools, they are competitive advantages.
From content creation to smarter workflows and better decision-making, AI is helping online shops free up time and improve performance. Combined with automation across finance, operations, and marketing, the opportunity for efficiency gains is significant.
The takeaway? Work smarter, not harder.
10 practical growth hacks to close the day
The event ended with an energetic session packed with 10 practical e-commerce growth hacks - concrete actions that shops can implement immediately.
Key focus areas included:
- Using data actively to guide decisions
- Automating financial processes
- Increasing warehouse speed and improving planning
- Leveraging video ads
- Outsourcing customer service
- Bulk uploading products to website efficiently
- Investing in outstanding product images
- Measuring warehouse performance
- Network with experts in your field
The session reinforced that sustainable growth comes from mastering the fundamentals, and continuously improving them.
Networking & a buzzing exhibition area
Between sessions, attendees gathered in the exhibition area for networking breaks. The atmosphere was lively all day, with great conversations and new connections forming.
Alongside nShift, exhibitors included Bring, GLS, PostNord, SmartPack, Dandomain and Cernel - creating a strong representation of logistics and e-commerce solutions.
nShift in Skive: delivering more than candy
Representing nShift at the stand were: Emil Nørlund Christensen, Nick Knudsen, Peter Engedal Koch, Jacob Bergmann and Lotte Weichenfeldt Schjøtt.
Beyond the sponsoring the event sweets, conversations at the nShift stand focused on how we help online shops automate and scale through delivery and logistics.
Visitors were especially interested in:
- +1000 carrier connections
- +450 system integrations
- Improved tracking experience like ICIW implemented
- Flexible delivery options at checkout increasing conversions, like Flying Tiger Copenhagen
- Digitized and efficient returns increasing store traffic with 15% like Hunkemöller
While there was strong interest across all solutions, three topics stood out as the biggest conversation starters:
- Carrier connections: Online shops want flexibility and reach and having the right carriers connected and automated transport booking is essential.
- Checkout delivery options: Delivery choice is a conversion driver, and shoppers expect more control than ever.
- Digitized returns: Returns are no longer just logistics, they’re part of the customer experience.
And the winner Is…
Visitors could also join our competition to win a SuperGavekort worth 1000 DKK.
Congratulations to Anna Kathrine from Jyske Storkøkken - the lucky winner!
Final takeaway
Ehandelsdagen proved that Danish e-commerce is moving fast. Efficiency, automation, strong operations, and optimized delivery experiences are no longer “nice to have” - they are essential for growth.
For nShift, it was a fantastic day of conversations, inspiration, and connections. We’re already looking forward to the next one. Find nShift at these upcoming events.
About the author
Lotte Weichenfeldt Schjøtt
With over 12 years of experience in regional B2B marketing across Europe, Lotte Weichenfeldt Schjøtt now leads Nordic growth at nShift. She specializes in campaigns, events, webinars, and partnerships, driving pipeline contribution, customer engagement, and market-specific positioning across Denmark, Sweden, Norway, and Finland.
