GLOWiD cuts delivery errors by 50% and accelerates order processing by 83%

GLOWiD specialises in Korean skincare and skincare-inspired cosmetics and has grown rapidly across Europe. But as order volumes increased, manual fulfilment processes created bottlenecks that slowed operations and increased the risk of mistakes. The team needed a way to connect checkout, Shopify and warehouse workflows into one automated system.

Challenge

Despite strong ecommerce performance, GLOWiD’s previous delivery management setup lacked integration with Shopify. This forced the team to handle every order manually: printing labels, generating waybills, switching systems at checkout and correcting frequent errors in shipping selection.

The inefficiencies limited delivery choice at checkout, increased cart abandonment risk and made it difficult for the team to scale with rising demand.

Solution

GLOWiD implemented nShift Delivery and nShift Checkout to turn deliveries into a growth engine for the business. These solutions enabled the team to automatically process shipments. So they avoided the need to manually print labels and generate the waybills that serve as a guide to the carrier and a receipt for the sender.

With automation in place, order handling has become effortless, saving both time and reducing errors. nShift’s seamless integration with Shopify also meant that GLOWiD could streamline operations without switching platforms, keeping everything centralized. This means they can offer their customers more delivery choice at the checkout and cut cart abandonment.

Results

The impact of nShift was immediate.

• Reduced order processing time by 83% - from three minutes to just 30 seconds per shipment saving the equivalent of 1.5 full-time employees annually
• Cut delivery errors by 50% - automatic printing has boosted accuracy. Error rates fell by up to 50%, reducing mistakes with shipping selection and label printing. As well as improving accuracy, this freed up time for staff to focus on higher-value tasks
• Improved customer experience – the right process means that deliveries get to the right people at the right time and in the right way. Seamless integration between the ecommerce platform and delivery management means every shipment meets precise carrier specifications. This prevents delays and ensures accurate label generation from the outset
• Cut WISMO (“where is my order?”) inquiries – the improved service has meant a drop in WISMO queries, reducing pressure on customer service teams and improving overall efficiency

Looking ahead, GLOWiD plans to implement nShift Track, which will further enhance the post-purchase experience by providing real-time tracking updates and greater visibility for customers.