Creating greater clarity: How GLOWiD reduced delivery errors by 50% with nShift

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Summary: streamlining delivery management leads to immediate savings
Sweden-based GLOWiD, a provider of Korean skincare as well as skincare inspired cosmetics, wanted to simplify the complexities of order fulfilment." The company prides itself on the experience it gives its customers. The team knew that improving the efficiency of deliveries could bolster that experience further still.
The company’s previous delivery management system failed to integrate with its Shopify platform. So the team had to process orders manually and lost time navigating disparate systems.
By switching to nShift’s delivery platform, GLOWiD was able to connect the checkout and the warehouse. This has created savings of around 1.5 years of employee time annually and thousands of euros in reduced costs. The shift from manual to automated processes also reduced warehouse error rates by up to 50%, meaning faster and more accurate deliveries.
The challenge – manual processes obstructing growth
GLOWiD was experiencing strong business growth but its previous delivery management partner was struggling to keep up. The root of the issue was a lack of integration between GLOWiD’s Shopify platform and delivery systems. At the checkout, the team had to manually switch between systems to complete routine tasks, significantly slowing order processing. It became difficult to offer customers the right range of delivery options. This is a big issue in a world where convenience and flexibility are critical to customer conversion.
"Every shipment required manual handling, which not only wasted time but also led to frequent mistakes in shipping options. It was clear that the system we had in place wasn’t built for efficiency, and as we grew, the problems only got worse." Kajsa Karlsson, Warehouse Manager, GLOWiD
Efficiency
The solution: greater automation and an enhanced customer experience
GLOWiD implemented nShift Delivery and nShift Checkout to turn deliveries into a growth engine for the business. These solutions enabled the team to automatically process shipments. So they avoided the need to manually print labels and generate the waybills that serve as a guide to the carrier and a receipt for the sender. With automation in place, order handling has become effortless, saving both time and reducing errors. nShift’s seamless integration with Shopify also meant that GLOWiD could streamline operations without switching platforms, keeping everything centralized. This means they can offer their customers more delivery choice at the checkout and cut cart abandonment.
"With our previous delivery management partner, the delivery process was often time-consuming and cumbersome. With nShift, everything is easier. We no longer have to handle documents manually, which has made an enormous difference to our daily operations." Kajsa Karlsson, Warehouse Manager, GLOWiD.
The Result
The impact of nShift was immediate.
- Reduced order processing time by 83% - from three minutes to just 30 seconds per shipment saving the equivalent of 1.5 full-time employees annually
- Cut delivery errors by 50% - automatic printing has boosted accuracy. Error rates fell by up to 50%, reducing mistakes with shipping selection and label printing. As well as improving accuracy, this freed up time for staff to focus on higher-value tasks
- Improved customer experience – the right process means that deliveries get to the right people at the right time and in the right way. Seamless integration between the ecommerce platform and delivery management means every shipment meets precise carrier specifications. This prevents delays and ensures accurate label generation from the outset
- Cut WISMO (“where is my order?”) inquiries – the improved service has meant a drop in WISMO queries, reducing pressure on customer service teams and improving overall efficiency
Looking ahead, GLOWiD plans to implement nShift Track in 2025, which will further enhance the post-purchase experience by providing real-time tracking updates and greater visibility for customers.
The time we’ve saved is incredible. We can now focus on growing the business rather than getting stuck in manual tasks
Kajsa Karlsson, Warehouse Manager, GLOWiD
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