Black Friday continues to represent huge opportunities for ecommerce growth. But retailers that just see this day of discounts as a chance to boost revenue at the end of the year are missing the day’s potential as a loyalty-building exercise.
The right approach to delivery management makes this possible.
Some 84% of shoppers are happy to buy again from a retailer if they have had a positive Black-Friday experience.
To build loyalty with new Black-Friday and peak-season customers, the guide recommends four strategies:
- Ensure reliable and high-quality deliveries – retailers must hold carrier companies to account for any issues, delays or errors with the shipment
- Master international deliveries – 52% of online shoppers look for products sold abroad. It should be as easy for retailers to ship to them as to customers in their home market
- Provide greater delivery choice to customers at checkout – a good delivery experience is one where shoppers get to choose the shipping solution that suits them
- Get the best value from deliveries for the business (and customer) – retailers are at risk of over-paying for deliveries. The ability to compare rates and switch to the carriers offering the best value is vital
Getting these strategies right depends on using the right ecommerce shipping solutions and carrier-management software.
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